Get tips and tricks recommended by the App Store

It is well known that Apple's homepage recommendation is to promote the best (high exposure + 0 advertising fee), yet Apple is secretive about the way and the rules of choice. Here are some of the experiences that have been compiled for the recommended developers.

1. The product should be novel, and the quality is superior. This quality contains a lot of detail, from the appearance of the product, such as the overall effect of the UI, the quality of the icon.

2. Products should have a certain degree of visibility. It is far more likely to be recommended than in obscurity to observe the application of the list. Therefore, to limit the number of free or promotional brush list can increase the probability of being recommended.

3. Cooperation with the media can increase the visibility of the product, why the media choose this application? Answer back to the first article < product novelty, quality > or direct spending.

Michael Ehrenberg, a former marketing manager at Apple App Store, shared his tips and tricks on how to get Apple's recommendations.

1) try to contact Apple

Game developers can send you recommendations to [email protected] and [email protected]. Apple's people will read these emails and hand them a good game to the team that decides what the App Store recommends.

2) Use the player's perspective to think

Some developers may think that you can get a referral location if you pay Apple. This is not the case, as the App Store's marketing team focuses on displaying what the player likes and making recommendations from a player's perspective.

3) Use of limited opportunities

The developer allows Apple to set itself up for free in a short period of time. Significant discounts can improve game visibility and viral growth, and this approach usually works

4) According to the timing and geographical release of the game

The APP store team is both a global team and a regional team responsible for selecting content recommendations based on regional characteristics. The App Store in the United States recommended the application of college basketball when it was crazy in March (the American University Basketball Championship season), and the App Store in the UK wouldn't recommend it.

Developers should release their games in Thursday to take advantage of the weekly content rotation in the App Store. There is also a need to pay attention to seasonal promotions. For example, on a day before Halloween, you need to tell Apple that your game has been adjusted, offered discounts, etc. for the festival.

5) deep understanding of Apple's hardware and rules

The APP store team often wants to know how your game can make the most of the latest iphone or ipad technology. You must make sure that the frame rate of the animation is good enough. You also need to make sure that Apple gets a discount like an exclusive platform release so that Apple can gain a competitive advantage in this area.

Don't play tricks in the app or do anything deceptive. Note the adult content in the app, as this is the mined area of the apple. If your target audience is children (there will be more restrictions on future games for children), it's a good idea not to set up an in-game product like $100.

Related documents:

http://www.zhihu.com/question/19726542

Http://www.36kr.com/p/207397.html

http://www.sykong.com/2014/09/31576

Get tips and tricks recommended by the App Store