Getting links back to rational: three points after Google hits paid links

In the middle of August, after three major site PR adjustment, and then a heavy sword refers to spam sites, and the launch of a very destructive Pay Link report page. News, even a netizen speculated that the domestic link trading market or will end. It is possible to check that, in the Google oscillation of the PR adjustment, most of the local portal sites have down the right, such a large area of local news portal down right, the reason may be many, but incumbent high PR sell paid links or for one of them. As we all know, in the link trading market, the PR level is still judged link quality and transaction costs of the main reference standards. Google so aggressively paid links, on the one hand, that the pay link to interfere with the search engine on the quality of the site's judgment, on the other hand is enough to prove that in the site construction and website optimization process, links, especially high-quality outside the chain for a site is absolutely indispensable. Only after Google this new deal, the site link construction should return to the rational, rather than still win in the Red Sea in the amount of blood spell.

One, more important than the quantity is link quality

Believe that there are many webmaster superstitious links for the emperor, every day in the forum meaningless thread, in the blog machinery to key words signed by the number of people are no longer a minority. So, we see many sites one months can do tens of thousands of links, even if there is no meaning, but absolutely violate the interests of others black chain. In order to optimize and optimize, hard link to do this, is really a helpless. Undoubtedly, the website construction needs a certain number of links, the number of links to the weight of the site, but the number of links and site quality does not exist proportional relationship, otherwise the site optimization is too simple. We use "Shanghai website construction" The word, for example can be very clear, joyweb this site although the number of the chain has been close to 20,000, and almost every day to adhere to the original content update, in Google's ranking is five, not the first.

For a website, there is no certain number of links certainly not, but more important than the quantity should be link quality. How does a search engine judge the quality of a link? Through the search engine published guidance documents, we currently know that the standard is roughly the following: First, the content is related to their content, the quality of the site link is high; the second is the authority or not, such as some industry portal or integrated information portal The weight of the link is relatively high; the third is the link location, a Web site linked to the highest link weight, the more close to the top of the link quality, with the link page path depth, the weight gradually reduced; four is the link form, keyword anchor text link quality is obviously higher than the pure URL link. There are many criteria to judge the quality of site links, regardless of the form of links, should ensure the continuity and stability of the link. The instability of the link is the site optimization of the taboo.

　Second, wide variety is the link to win the King

Links need to be quantity and quality, and need to be broad and diverse. Two sites also have 1000 links, a Web site with links from 100 different domain name sites, an average of 10 links per site. Another site from 500 different domain names, the average of 2 links per site, which kind of link weight is higher? It is undoubtedly the latter, in the search engine view, each link is a vote on the site, the number of polling sites, indicating the higher the quality of the site. This is why, many sites, even if there are tens of thousands of links, the rankings are still not ideal reasons, to remove the quality of their site content is not high, links on the knowledge can not be ignored. Link the most ideal state, is a separate domain name a link to as many independent domain name site links, rather than the same site unlimited increase links.

Domain name diversity, IP diversity just on the one hand, the wide variety of links are also reflected in the diversity of links, links in various forms, link location diversity, links varied. Link resources are diverse, referring to different types of linked sites, must have the portal website also has the ordinary enterprise website, also must have the blog, the Forum and so on; the various forms of the link, the performance is the domain name and the different keyword, the link points to the page to be diverse; the link location diversity refers to different pages, the natural link of different locations; Refers to the creation of the link, the duration and extinction time is real natural, such as links can increase the balance, but not overnight bursts of loss. A wide variety of links, not only high quality, but also search engine to determine whether or not link cheating important standards.

third, paid link value is still in the rare

While Google has taken concrete action to crack down on paid connections, this does not mean that a paid link strategy is not feasible. In fact, a website, especially a new site, the inherent resources are limited after all, the quality of the linked resources are less. Website construction and site optimization want to surprise, to a certain extent, the implementation of pay-for-purchase link is wise, just to grasp the quantity and degree. What are the paid links that are not available? I think, has been known as paid links, malicious use or amplification of search engine algorithm loopholes paid links are not advisable. For example, some Web sites, although the weight is high, but has been abused, in the Google crackdown paid links under the pressure, once the report will be affected. Another example black chain, malicious use of search engine spiders identify dilemma, with the search engine technology increasingly perfect and the black chain itself instability, will not be lasting. So, in response to Google's crackdown on paid-link strategies, the domestic pay-for-link market may be struggling.

It is recommended that the A5 official launch of soft marketing links (http://e.admin5.com), in Google's crackdown on the pay link under the high pressure policy, is undoubtedly the ideal link building. Different from the traditional reliance on comprehensive information portal high weight site, A5 soft links to give full play to a large number of grassroots power, and some grassroots station PR also as high as 5 or even higher. And this link, not a fixed accumulation in the site of a certain location, but scattered naturally distributed in the site multiple pages, many articles. More importantly, such links are fairly stable, and no one wants to delete articles when they are released. Multi-domain name multiple location, many forms and real nature, soft marketing links advantage is not other forms of pay links comparable.

When the ads are everywhere selling links, black chain and garbage station has been flooded to interfere with the search engine to judge the quality of the site, the sword out scabbard is expected. From the point of view of website construction and website Optimizer, when the link has become a number of competition, it has no meaning. In order to optimize the optimization, in order to rank in order to meet the search engine and ignore the user experience, will eventually be abandoned by search engines. Professional website Construction company Pilotage Technology (http://www.joyweb.net.cn) that the site optimization is still to the user experience as the destination, so that the link back to the rational, pay attention to the site content construction, to regain the value of the site should be the site of the fundamental pursuit of construction production.