Getting started with seo

What is seo in the true sense? Where is the future of SEO? What basic technologies and knowledge should SEO possess? 4. How can I take the first SEO step? Here are some questions about seo website optimization raised by new users. Let's explain them one by one.

3. Website structure optimization, which is the premise of website seo, so I put it in front.

The concept of the physical and logical structure of the website mentioned in ZAC is that the two structures of the website are consistent, as shown in the figure above, that is:

1. Link the home page to the home page of all channels;

2. The home page is generally not directly linked to the content page, unless it is a few special pages that you really want to push;

3. The home pages of all channels are connected to the home pages of other channels;

4. The homepage of the channel is connected back to the homepage of the website;

5. The channel homepage is also directed to the content page of its own channel;

6. The channel homepage is generally not connected to the content pages of other channels;

7. All content pages are linked to the website homepage;

8. All content pages are connected to the homepage of the previous channel;

9. The content page can be connected to other content pages of the same channel;

10. Content pages are generally not connected to content pages of other channels;

11. In some cases, the content page can be connected to the content page of other channels with appropriate keywords;

12. Channels form sub-themes.

Next, let's answer the author's questions step by step.

The full name of SEO is: Search Engine Optimization, that is, the method through which a website gets long-term benefits through optimization. The optimized website rank faster than the unoptimized website in the search engine. According to statistics, 80%-90% of unfamiliar visitors find websites through search engines. Therefore, rankings on well-known search engines directly affect website functions, especially Google (the world's largest search engine) baidu (the largest search engine in China) ranking. The purpose of website optimization is to optimize the website source code by using reasonable means (not cheating) to make it more friendly to search engines and more in line with ranking rules, so as to quickly increase the ranking, expand website influence.

This is a "friendly search engine" term. I don't know how you understand it. In my opinion, it is the same concept that it is friendly to search engines and establishes a good user experience. The user finds your website through the search engine, and the search engine spider finds your website through the external link. After finding your website, a deeper content page is required under the home page, this requires that you have a good website structure and logic, a good link structure between the page and the page, and even a website map. All pages can be found from the home page following the link, preferably within 3 or 4 clicks. This is directly related to the user experience, which is not described here.

II. Development status and future trend of domestic SEO

As far as I know, the SEO industry in China started in 2003 and is still in its initial development stage after five years. There are not many people engaged in this industry, many of them are actually engaged in a variety of activities against SEO principles under the banner of SEO, and there are only a handful of experts among the few (I am a beginner who dare not say that he is a master, you are welcome to shoot bricks ). Most SEO companies are still engaged in the commercial operation mode. They only make some changes to the website, which is called Website optimization. The number of professional optimization companies is small.

Speaking of SEOer in China, it is generally said that the term is divided by three schools. One class belongs to the technical genre. Whether it is black hats or white hats, their technical perspectives are consistent, through research on search engines, and to achieve a good keyword ranking, the first category belongs to the liberal arts genre. They are not technical origins and may come from all walks of life. They mainly analyze websites and promote websites through text writing, however, they will also study the technology, but they will not focus on the technology as they do. The last one is the combination of the two, and the other is the master of the industry.

I saw an article about the future development trend of SEO before I started my career. At that time, I felt quite touched and joined the "revolution" business.

1. In view of the further expansion of seo practitioners, seo internal competition will gradually become fierce, many websites that simply use seo content will rapidly increase, and seo-related ancillary industries will emerge. Seo teaching network, seo supply and demand Talent Network, seo industry alliance network.

2. Some enterprises integrate the seoer into the enterprise, that is, employ the seoer as a member of the enterprise.

3. The number of seoer compound talents is increasing. People who speak nonsense on the webpage will gradually lose their foothold.

4. sem e-marketing talents will gradually integrate with pure seo personnel.

5. E-marketing starts from large-scale integration development to subdivision

6. seo will gradually turn into a network marketing team that has been focusing on the power of technology. Or, it becomes a necessary technical element for online marketing practitioners.

In the six points mentioned by derek, the first three points have basically been fulfilled in the real world. I just want to add myself to the next three points.

Future Development Trend of SEO:

1. whether as a website operator or SEM or E-Marketing practitioner, SEO knowledge will become the bottom layer of its knowledge architecture, no matter how the search engine algorithms change, the principle will never change.

2. SEO is developing along with the development of search engines. The domestic SEO industry will gradually be standardized, and professional SEO companies will embark on the stage, the company that specializes in search engine backdoors will gradually fade out of people's horizons. The result is that the stronger the strong, the weaker the weak.

III. Knowledge and tools necessary for SEOer

As the saying goes, to do a good job, you must first sharpen it. What basic knowledge and necessary tools should a qualified SEOer possess?

Author:

1. Certain marketing knowledge

2. Some management experience

3. Basic web page programming technology: HTML and CSS (now it should include DIV + CSS)

4. Common scripting languages (ASP, JSP, etc)

5. Website structure design

6. Writing and editing of text

7. Search engine algorithm rules: algorithms are always changing, but the principle of website optimization remains unchanged.

Advanced:

1. Positioning and analysis capabilities

2. Massive data analysis capability

3. Personal resources

Is it impossible to enter the SEO Portal without such knowledge?

The answer is No. I believe that although SEO is a comprehensive industry, it is not as difficult as most people think. As long as you have the above two points, you can fully cultivate and improve your other capabilities in practice. The most basic requirement of SEOer is the breadth of knowledge rather than its depth.

It should be mentioned that the author rejects the use of spam technology, so this kind of knowledge and tools are excluded from the necessary knowledge/tools.

4. Take the first SEO step

Previously I used a lot of space to introduce SEO, so that my friends can have a basic understanding of SEO. Next I will go into the theme. How should we take the first step in SEO?

1. Have a domain name and space of your own. Now, the Internet is growing rapidly in 2008, rather than in 1990s, when the Internet was just emerging. The cost of purchasing domain names and space may not be the same as the amount of money you spent on winning tickets. (Domain name first push. Cn, as long as one dollar, is the most suitable for SEO exercises, it is best to use the pinyin domain name, is conducive to Baidu included)

2. Read more SEO tutorials. It's not difficult to get started with SEO.

3. A set of SEO-friendly website template programs. Mobile CMS is recommended for industry portal websites and Z-blog is recommended for blogs.

4. A computer that can access the internet at any time. As a SEOer, it is a daily required course to check and update website content, view search engine rankings, and check various links.

In the next article, I will focus on website positioning and keyword analysis and selection.

Learn how to locate your website.

I. Website positioning meaning and several major factors affecting website positioning

Positioning is a word in marketing. It refers to determining a suitable position for a product in the customer's mind. Extend the product

For specific industries, such as the Internet, website positioning refers to the special location of a website on the network.

What core concepts are conveyed and what roles are played through the website. As the first strategy for website construction, the subsequent website architecture,

Website content and forms are all centered around website positioning.

So what are the factors that affect the webmaster's positioning of the website? I believe that there are the following points:

1. Market capacity and development potential of the industries involved in the website;

2. The webmaster (Enterprise) has rich experience in this field;

3. The webmaster (Enterprise) has abundant resources in this field;

4. Support of national or local policies (policy skew );

5. User requirements.

Therefore, website positioning is not the result of the comprehensive analysis of the above factors.

2. Website positioning methods and website structure subdivision

Theory of website positioning.

The first W: what? What kind of website is this? What is the nature?

The second W: where? What region is this website? Which field does it belong?

Third W: who? Who is this website providing services? Who is the user?

The 3 p theory refers to the three points of website positioning, namely, the three key points.

1. Commercial positioning of the website;

2. Website value positioning;

3. Website function positioning.

Taking dingniu.cn as an example, this is a typical open forum community. It mainly targets students with high network activity and urban white-collar workers in Xiamen and surrounding areas. The website provides multiple sections for users to publish and exchange information, and occasionally hold various types of online activities, with good interaction with the masses.

The forum is free for registration, and all online functions are completely free to use. Revenue is mainly based on advertising and various value-added services. The website provides a good communication environment and atmosphere for netizens in Xiamen and a free and open urban life platform. The website has all the basic functions of a typical urban community, and constantly develops a new forum architecture that conforms to the fashion trend, so that users can obtain valuable information while, you can also enjoy the convenience of upgrading website functions.

After the website is located, the general "positioning" will be subdivided to obtain a more intuitive website architecture.

The website structure is divided into three levels: Website-Channel-column. This is a flat tree structure. As the backbone of the tree, a website is divided into several channels. Under the Channel, several columns are scattered.

The first step to divide the website structure hierarchy is to determine the main route of the website, and determine the "classification standard" of the site based on the positioning of the site and the analysis of the target reader group ". If you are not sure about the "classification standard" and "classification Main Line", you cannot determine the level between keywords.

Classification is a reflection of website content. The classification methods vary according to different content attributes. The specific classification method depends on the cognition of the content attribute, and the cognition of the user's needs. The best way to understand users' needs is: 1. Do market research and obtain reliable data; 2. Study websites of the same type; 3. Analyze the website logs. Finally, connect the points with the highest user attention to get a main line of information, which is the classification standard of website content, finally, all the website content is checked, and a clear website structure will jump into sight. Therefore, the classification criteria are extracted from the reader's attention, rather than from the imagination.

After determining the main classification line of the website, the channel is obtained by classifying the website content at the first level. The category name is the channel name. Channel classification embodies the classification standards of this site. It is the content outline of this site. More than half of the classification work should be used to determine the classification of website trunk and channels. The classification at the second level is further divided under each category at the first level. Similarly, the category name is the topic name. All classifications must be consistent with the main website Classification line. Do not create additional classifications on one main line, but avoid the emergence of two main lines. Classification represents the user's demand tendency. Once determined, it should not be changed easily. Although the classification is based on the content, it also means that the future content accumulation direction must be classified.

For example, the Ding Niu community closely centers around the living environment of people in Xiamen and surrounding areas and talks about tea surplus, taking urban life as the main website line, opening up urban life (fashion elements, Xiamen life, talking about things, Beijing Olympics, campus life, gossip, advertising information), online workplace (work experience, job search, and study time) city Sports (happy football, badminton world, basketball family, game Sky), Digital Network (network information, Digital Trends, computer problems, visual design), leisure and entertainment (Constellation Qiyuan, animation community, film and television online), Han Liu fashion (Happy Korean, fashion Korean stream), Chinese (Hubei in Xiamen, Sichuan in Xiamen, Shandong in Xiamen) and other sections.