GG AdWords ad keyword selection skills

Do not set the keyword price too low

In the previous paragraph, a customer launched adwords to promote their foreign trade business. The effect was not good. Then, he asked me for help to reduce costs and increase the conversion rate. I helped him set keywords. After re-designing the ad, he raised the price from the limit of 3 yuan each time to the limit of 4 yuan, which he did not understand. Why can I reduce the cost even if I increase the Click price?

In fact, the principle is very simple:

Google's adwords ad prices and rankings are automatically matched. The ad rankings are subject to several factors: 1. Content matching, 2. Click-through rate, 3. Price at the same time, the price is automatically matched. You can only set the maximum price. If you do well in two ways, the price will automatically decrease and the ranking will be maintained.

There is a keyword in the center, that is, the more people click on your ads, the better your ranking, and the lower the price. Because I quickly increased the price, his advertisement ranking went directly to the top three places, and the CTR increased significantly from less than 1% to more than 10%, that is to say, on average, every 100 people search for our target keywords. More than 10 people will click on their ads. So after a week of advertising, the ranking of the ads remained the top three, and the average number of clicks dropped to more than two.

Therefore, to deal with accurate keywords, we need to get a good click rate quickly at the beginning. With this foundation, the subsequent costs will be easily reduced. In the beginning, don't worry about spending money to lower the price, so you won't be able to get much clicks, and it will make you spend more money.

Keywords tool: https://adwords.google.com/select/KeywordToolExternal

If you want to play more advanced keyword tools, then you can use Microsoft, I wrote a special article introduction: http://www.admin5.com/article/20080130/70918.shtml

In addition, do not blindly trust the long tail theory. If you put it on for a period of time, you will find that the key words that really bring customers to you are usually those special words. Therefore, when selecting keywords, do not blindly pursue long tails. Precision is the first priority. For example, if you are doing wholesale shoes, you need to select all keywords that contain wholesale shoes, rather than directly serving many shoes-related keywords.

Tip 5: Use Google analysis to detect conversion rates of different keywords

Google's analysis tools are extremely powerful. You can register them here for free:

Https://www.google.com/analytics/home/login? Hl = zh-CN

In Google's analysis, there is a conversion target setting which can be used. It helps you calculate the order conversion rate caused by different keywords. With this tool, you can gradually remove the keywords for conversion rate and select keywords with very high conversion rate. Then, you can slightly increase the price, so that these keywords can get a better ranking of ads, and put these keywords on the market.