Give Google advice on AdSense link units and search

Google AdSense is a great product, it appears to make Google Chinese emergence, has been an unprecedented success, both increase revenue and expand the source of traffic, more importantly for Google AdWords did a very useful promotion.

If the advertising unit is successful, then the link unit and search advertising effect is not so good. On the one hand, there are not many publishers, the effect of the other launch is not good.

Google's core products are still search engines, so in the development and promotion of any product should be to promote the search business as a prerequisite.

In fact, the promotion of link units and search ads is a good opportunity. Because link units and search ads can directly import traffic into the Google search engine, and does not affect the revenue of Google AdSense. Here's what the Publishers forum Adsener to Google:

New window opens

Link units and search ads are not directly into the main advertising site, so there is no need to open in the original window.

Turn the results of the link unit directly to the search results page of the keyword, and just like the search ads, put the results of the advertisers in front of you.

There is no conflict between the search engine and the current page accessed by the user, so the new window can be opened completely.

Incorporate search network

No matter from which point of view the link unit and search ads should be the search network, on the one hand, the exact match, the user is based on search key words to find the customer's site, and the second is clicked on Google's website instead of the content network publisher site.

Because the price of the search network is much higher than the content network, if the inclusion of the search network will stimulate more publishers to launch the 2 ads, even if I stand in the advertiser's position is acceptable.