Go: Apple's app analytics statistics platform you need to know.

Q: Can users choose not to be counted by app analytics?

A: Yes, users in the iOS8 and above can choose whether to send their own app usage data to Apple

Q: Why do I get less appstore views than app purchases (for example, a campaign or a website source)

A: If the user does not have access to the app's details page, this will happen directly to the download. For example: The user searches your app in AppStore and downloads directly on the search results page, not counting the number of AppStore views, but the app purchase volume will add 1

Q: How to define whether a download is attributed to a marketing campaign (promotional link)?

A: There is a 24 hour window, which means that if the purchase of the app occurs within 24 hours of the user clicking on the campaign link, the user's buying behavior will be attributed to this campaign, and if there are multiple campaigns within 24 hours, the closest marketing activity will prevail

Q: How to define a website source?

A: When a user comes to the AppStore app via a link to a Web page, all of the behavior in the AppStore launch is attributed to this page source. If the link has a series of redirects, the original URL link page is credited as the source.

Q: Why doesn't my campaign appear in App analytics?

A: You have to meet a few conditions below to see your marketing campaign:

1. Marketing campaign started more than one day

2. There are at least 5 Apple IDs purchased for your app, and an Apple ID installed on multiple different devices is counted as one

3. Your campaign link contains providertoken and Campaignid, where Campaignid does not exceed 40 characters (translator note: The campaign links generated through app analytics will have Providertoken, Everyone only pay attention to the length limit of the Campaignid is good)

Q: What is AppStore view count

A:app store views are the number of times your APP details page is accessed by a device (iOS8 or higher). You can purchase and download apps directly, for example, directly from a search, even if you don't have access to the app's details page. That is, only the details page that is accessed to the app will record the AppStore views.

Q: What is the app purchase amount?

A:app purchases indicate the number of times your app was first downloaded (iOS8 or higher). Updates to the app, the same AppleID downloaded to different devices, and repeated downloads to a device will not have an extra record of purchases. Free app downloads that are caused by home sharing increase the amount of purchases, but the charges apply.

Will q:apple watch related events count to the app analytics stats?

A: Only iOS apps count, Apple Watch doesn't count.

Q: What are the usage times?

A: The number of times the application is started to the foreground and at least 2 seconds. If an app is switched to the foreground in the background, it will count as another usage count. (Translator Note: start times longer than 2 seconds = number of apps used by APP Analytics)

The total number of uses is based on users who agree to share diagnostics and usage with the app developer, and the data will remain anonymous and will be added to the total.

Q: What is the device in use? (i.e. active device)

A: The device in use is the number of devices that have been used at least once in the selected time range. Only iOS8 or more devices will be counted.

The total number of devices in use is based on users who agree to share diagnostics and usage with the app developer, and the data will remain anonymous and will be combined.

Q: What is installation?

A: The total number of installs is your app installed on iOS8 or above devices, including re-downloading to the same device, multiple devices under the same Apple ID, or home sharing caused by the installation. The app update doesn't count.

The total number of installs is based on users who agree to share diagnostics and usage with the app developer, and the data will remain anonymous and will be combined.

Q: Why is the device in use, the number of uses, the installation unable to view recent data?

A: The user device uses the app's data to escalate, in order not to affect the user experience, may delay 72 hours of transmission.

Q: Why are the devices used, the number of uses, and the installation less than other statistical platforms/tools, even after 72 hours?

A: To protect user privacy, app usage data is escalated only by users who agree to share diagnostics and usage with app developers. The total estimate can be simply divided by the proportion of devices participating in the escalation, which can be seen in the question mark next to the "about" App analytics "data". (Translator Note: In fact, there are more than one count: the proportion of iOS8 and above equipment in the viewing interval)

Q: What is the continuous use situation? (The Translator notes: In fact, the retention rate, followed by the retention rate instead)

A: The retention rate is a measure of the user's usage over time. The retention rate is comprised of 4 parts: purchase time, equipment, retention period, retention equipment

1. Purchase time: The time of the first download of the app may not be the same as the installation time, if multiple devices correspond to an Apple ID or the app is repeatedly downloaded to the same device. (See the explanation of app purchase volume)

2, Equipment: Installation time and purchase time the same number of installs.

3. Retention Period: The day after which the purchase time is n days.

4. Retention equipment: How many devices have used the app on that day

For example, your app purchased 100 times on May 1, with 20 devices using your app on May 8. The purchase date is May 1, 100 devices, the retention period is May 8, and 20 devices are retained.

In this example, the May 1 purchase of the app's 7th retention is 20%, that is, 100 devices have 20.

Note: These devices were used in the unexpected time of May 8 and are not within the scope of this calculation.

Retention numbers are based on users who agree to share diagnostics and usage with the app developer, and the data remains anonymous and will be added to the total.

Q: Why is retention sometimes higher than other statistical platforms/tools?

A:app Analytics is only remembered as a new device in the first installation. Other statistical platforms/tools may count every app installation as a new user, even if the user is recovering their data to the same device, or repeatedly downloading to another device.

Q: Why do I sometimes find that the error is not enough data?

A: In order to protect the privacy of users, we only show a sufficient amount of data to be reported to the app Analytics.

Translator Supplement:

Q: Why are the various numbers very different from other platforms?

A: Summarize the reasons:

Statistics start time: Apple's app analytics starts with data from April 1, and the previous number is equivalent to 0

Participate in the escalation device: some of the data below have "only participate in the/opt-in" logo, only the number of devices allowed to escalate (about 17%, please refer to the respective app "about" app analysis "data" next to the question mark of the device ratio)

Operating system version: only statistics iOS8 and above equipment, as of May 6, about 80%

Device escalation delay: Last 3 days of data, some user equipment may not have been reported

Statistics time zone is different: Apple's app analytics date is based on UTC time of day, for example May 4, the corresponding Beijing time is May 4 8 o'clock to 5th 8 o'clock.

Go: Apple's app analytics statistics platform you need to know