From: http://news.cnblogs.com/n/66481/
Mark Trammell, a user experience expert from Twitter, elaborated on Twitter's design principles, including the registration process, understanding of new users and Loyal users, recommendations and views on Facebook Design Comparison and reading
Two concerned data
- Twitter internal metrics are registered users (0.125 billion) and independent visitors (0.19 billion)
- twiiter searches 0.7 billion times a day, and sends 65 million tweets each day. The two are close to
(Twitter Visualized User relationship, from Flickr)
Optimize registration process
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- The number of new users registered by twiiter every day is 0.33 million. The registration process is crucial to the user's initial experience.
- Users who come to Twitter for the first time are often overwhelmed. They don't know what twiiter is and how to use it.
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- To understand user behavior, the Twitter research team selects a special set of samples: the user who registered successfully, left, and finally returned to Twitter
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- New users are often the first consumers to look for the content they are interested in and listen to them silently. They are slowly contributing to the content and making their own voices
- Twiiter wants users to use it as a tool to consume information before they can truly enjoy Twitter
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- Twitter's goal is to make profits without having to do any additional tasks.
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- What information does the user like? Ask them directly! The new Twitter registration process provides a series of topics that users may be interested in for their selection.
- After a user creates an account, Twitter will make personalized recommendations based on the topics of interest they choose to ensure that the user is truly interested, rather than the most popular.
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- The registration process of the new version includes three steps, which is more time-consuming than before, but increases the registration success rate by 29%. users who have successfully registered are also more quickly integrated, because during the registration process, they have learned how to use
Three weapons: magnet, Hook, glue
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- Magnet: let users discover Twitter, celebrities are Twitter's powerful marketing means, but not all
- HOOK: Let the user return to Twitter, the user's family relationship, the appeal of expert users, Twitter has a appeal
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- Glue: Real-time news, information sources, celebrities, Friends/family members, and searching for local information. When users perceive this, they are converted to loyal Twitter users.
- 75% of the traffic comes from outside Twitter,The fastest growing area of mobile Internet is also the fastest growing area of Twitter
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- The best way to wake up a silent user is to use his social relationships.
- Twitter positions itself at the bottom of the service, and users are builders. With the help of users, it has evolved into what it is today.
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- Lists: we can see that many users have created multiple accounts to focus on different topic sources. Therefore, the list function allows users to focus on multiple topics without switching accounts.
- Building Value: while adding new features, we also streamline the features. This process is very painful. If you want to create a good user experience, you must do so.
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- Twitter's ultimate principle:Promote the generation and dissemination of Value
