Good Lord CEO Zhu Hailong sigh Life Road difficult design

Growth articles

Most successful people, most of them are few ambition, and then perseverance toward their own goals ahead, and then successful, is the so-called "master their own destiny." Yes, yes. CEO Zhu Hailong, one hand to open up a domestic largest network advertising marketing platform, is not a success, but speaking of their own growth, he has repeatedly lamented that the road of life is difficult to design.

Foreign Affairs officials in the sea

Zhu Hailong was born in Nantong, Jiangsu Province, in April 1968. "Very ordinary family, on their own step by step struggle." "Speaking of good business, Zhu Hailong can almost one hours non-stop to speak, talking about personal things, he suddenly stuttered up:" I did not have any idea when I was a child, parents also have no request, is hope to be safe! ”

1986, Zhu Hailong into the Department of Foreign Languages of International Relations Institute, north of Beijing. "When the college entrance examination, remember is a classmate said, this school is quite good, after graduation can be to the government agencies, also did not think, on the fill," perhaps for many years business, talking about this special training diplomat's alma mater, Zhu Hailong and not too much enthusiasm, "the university is a training of comprehensive quality of the place, It is hard to say that there will be any direct accumulation, it is more unlikely that you have studied any major, what to do in the future. ”

"Our classmates, there are businessmen, lawyers, CEOs, CFO, bankers, as well as actors, of course, diplomats, such as now Foreign Ministry spokesman Qin Gang, is our same level, Liu Huan is our brother, and then sang." "When graduating in 1990, Zhu Hailong was assigned to the Beijing Foreign Affairs office, but four years later, he left."

"In fact, there is no special life design, is a classmate in the outside do very well, he invited me to come out to do, I think still can, came out, before also did not think," Zhu Hailong Sigh, "Life is like this, in fact, it is difficult to say oneself set up what road, sometimes met, went up, it is so simple. ”

Zhu Hailong's college classmate was the chief representative of the high-Mei advertising company in Beijing, and Zhu also entered the advertising industry.

advertising Elite "hit the net"

Damegow belongs to 4 a advertising company (American Association of Advertising Companies), the customer service scale is relatively large, in all parts of the country have business. Just did a year, a customer south of Shanghai development, unprepared for the Zhu Hailong is also invited to the south, from the roots of Shanghai Beach, and successively served in McKenning, FCB and other 4 a advertising company, soon, Zhu Hailong became a very small number of several Chinese customers director-level advertising Elite one.

That is, at this time, Zhu Hailong know the same in the advertising industry Jiangnan Spring, who did not think, two people years later rendezvous in a new media company called Divide media, this is something. "At the beginning of 2000, IDG people do not know where to know my number, just call me, let me to the good side, I do not even understand the internet advertising, not to mention good yes." "At this time the good yes just entered IDG this venture capital organization's discernment, because the original entrepreneurial team is too young, looking for suitable executives to join the IDG investment is one of the important conditions."

After 9 months of careful consideration, in October 2000, Zhu Hailong officially joined the good, as vice president, since then began a good is full of "unexpected" development process, he soon became the CEO of the good. After the reign of good Yes, Zhu Hailong mainly dry two events, one is to open up a network of advertising agency business, the beginning of 2002, good to become the largest network advertising agents, so far to maintain the lead; Another thing is to beat the foreign counterparts DoubleClick, Success will be good internet advertising management software Adforward sold to Sina and other domestic sites, and Sina has become a Zhu Hailong of the pride of the pen.

"At that time DoubleClick was almost a monopoly, only Ctrip, art dragon these small and medium Web site in the use of our technology, to hit the commanding heights to hit," Zhu Hailong so fancy Sina, "I first let them free use, but also sent a senior technical team resident Sina, any comments at any time to mention, we improve, Until the satisfaction. "September 2002, after a full 15 months of trial, Sina officially opened Adforward, after this, the various sites have adopted a good technology."

CEO Hot Run network will

"Say 5 years ago, I and Wang Yan in Kerry Center to talk about a 300,000 contract, two people grind two hours, the difference is ten thousand or twenty thousand Yuan money to come and go," July 5, 2007 night, Zhu Hailong suddenly recalled the past. This situation is rare, Zhu Hailong has a life principle, is resolutely opposed to the "Shing", the reason is, "You always think of the past bitter, but will kill the present morale, feel that they should have a good rest!" ”

"Always think of the present as a new beginning, look forward, not to aftertaste the past." "Zhu Hailong like this kind of never slack to do the work of the present state, but also keen to grasp the future development of industry information." Over the past few years, careful people have found that Zhu Hailong is almost the largest international Internet summit in the domestic network of CEOs, almost a few months to run out once.

"Don't go out, can you know the future direction of this industry?" I tell you, one day, Microsoft's Windows operating system, Word Office software all become free, but at the same time become an advertising channel, do you believe it? "Looking at the reporter's surprise, Zhu Hailong said," I have seen that version, and, I firmly believe that Microsoft is not a technology company, but a media company! ”