Looking at a website is like tasting a beautiful woman. A look, we often focus on the visual, such as the boss will always say, you make a few pages let me see! Second look stature, there are a lot of attention to standards and SEO people will pay attention to the good structure of the page; three to see character, a person's behavior can often reflect a person's character.
website copy is the character of the website. Good copy not only can convey the information accurately, but also can let the user feel the good experience.
a very important but not valued website copy
The website copy actually probably includes: the website navigation, the column title, informs the reminder to include the real-time prompt, the warning, the status, but also appears the most help.
Most Internet companies, we have heard of product design, interactive design, visual design, user experience. Rarely have you heard of a copy design job? The work of Web copywriting is more often done by designers working part-time and programmers, who think they need to add their own copy, designer's perceptual reminders and the programmer's blunt warning to machine language, which creates a website, hundreds of words. Most website copywriting has many problems and needs improvement:
website copy should be accurate, concise, easy to read
The purpose of the website copy is to convey a message to the user, which means white is good. Now a lot of Web site copy is too wordy, and some read for a long time can not understand. (Do I have a low IQ?) ）
The simple principle is:
can not say not to say, can use the picture without copy, can use a sentence don't use a paragraph。
But pay attention to accuracy and readability. Especially when using pictures.
Wordy Tang's monk in the later passed the "optimization":
website copy to have unity
Since most companies are not specifically responsible for writing web site copywriting, so the team members in various processes are working part-time writing, resulting in North copy. For example, a login: Someone said that the account was said to pass, the programmer will probably say ID. Such a statement would confuse the user.
I also saw a virtual host of the promotional page, write is 150 yuan, click in detail to find the price is 390 yuan! This may not be the scope of the website copywriting. But unification is a must. We do not undertake to renounce the use of force. Ha ha.
The website copy wants to be sentimental
The Web site's copywriting is often prompted to help users complete a use. Most website copywriting is more like a robot helping you. Stiff and cold! The opposite example looks at the help center of many websites!
1, to give users a sense of achievement:
When the user completes a goal through some column operation, we should also be happy for the user, this time do not begrudge to a: Congratulations on your success ... , now you can ... Such hints will give users a sense of accomplishment!
2. Encourage users to:
User accidentally a misoperation (please note that this error is usually the result of our design is too bad), you are puzzled to give a mistake you! Would it be frustrating to be a person?
A good copy will usually tell you exactly what went wrong and encourage you to try again. Also some of the site is very considerate in the next hint, such as: Forget the password?
3, timely marketing:
Some sites are very timely tips: not the site users, spend a few seconds to register a bar? (Such people do business!) When it comes to the question of login, you might as well extend this topic. Many sites are considering the password to forget the problem, rarely consider the user name forget the problem. Ebay has this kind of design.
4, for the sake of the user:
We find that a lot of websites publish information often see a similar hint: The release information is not complete will be deleted! Is this not a typical threat?
In fact, we know that information is one of the most headaches of the thing is false information, but we change the way to tell users, your information more complete, the more you can improve the credibility of your information! Would it be better? This is actually
stand on the user's perspective for his sakeOf
The copy of the website should appear in the right place.
We sometimes go to the store to stroll, often meet a shop assistant followed you constantly introduce things to you, although I understand their hard and helpless, I still very disgusted with this, will leave there as soon as possible. And sometimes on the contrary, I fancy a commodity, want to find a salesperson to inquire, but can not find!
1, do help to low-key, do not interfere with users:
In fact, the website copy should also appear in the right place at the right time. The principle of grasping the yardstick is that these copywriting when users use the site will not cause interference, which requires us to consider the color of the copy, size and other forms. and put the position and so on.
2, timely appearance, timely disappearance
and
users need help quickly to find and can help users solve problems. and solve the problem and then disappear properly.。 Remember that there is a Web site does not sign up after the hint can not be closed! Isn't this bullying?
Web Copy also needs to interact
This interaction may be more about helping the copywriter, because the help is often the result of our own assumptions that those places need help. For example Microsoft's Help will ask you at the end, is this answer helpful to you? So that the user can interact with us.
China Labor Network in the revision of the time to discuss the improvement of the Help center, my opinion is to do a FAQ to the user FAQ list. Convenient for users to find answers to some questions quickly. Then put the original huge and bloated help center into the forum. So the original rigid Help Center has interactivity, users can not understand the help of the following questions, netizens can help answer, our customer service staff can also answer! And can answer the illustrations! This means that we are communicating with everyone who needs help, and can help us to constantly improve our inflexible help.
In fact, so many words have been wasted to make
everyone attaches importance to the site copy, and the site copy should pay attention to concise and accurate, friendly and timely moderation, help also need to interact！
