Google Analytics: a free statistical analysis tool for Website access

For users who do not have the server operation permission, if the website hosting provider does not provide the corresponding support, using website analysis software such as AWStats and Webalizer becomes a luxury. At this time, you may have to consider Google Analytics.

Google Analytics's predecessor, urchin, was a commercial Web analysis software that jumped from $200. After being acquired by Google, urchin was changed to a free service. The statistical method is to insert a piece of JavaScript code into the website, so that the user can record the corresponding behavior when browsing the corresponding webpage.

Compared with AWStats, Google Analytics provides more detailed analysis projects and visual charts, such as unique visitors (visits, access times, including return visits ), pageviews (page views), P/V (page view ratio), access loyalty, access Recent, access entry page, exit page, entry rate and exit rate for each page, as well as detailed and comprehensive statistical analysis items such as geographical location, Visual View of maps, operating system language, browser version, etc. At the same time, Google Analytics can also analyze the specified URL, that is, a URL of a website, or a primary URL. You can also set 10 sub-URLs under this URL, that is to say, this URL is also used as a domain name or website for analysis, giving all the separate statistics.

In addition, Google Analytics has a high degree of integration with adwords. You can analyze PPC click payment items and traffic and clicks in adwords, evaluate the advertising value, and provide a comprehensive ROI analysis.

Google Analytics vs. AWStats

Compared with AWStats Based on Web server logs, Google Analytics's statistics are based on JavaScript, or, more accurately, based on cookies. In this way, if your browser disables cookies or Javascript, the corresponding access is not recorded.

Google Analytics, a cookie-based record method, is more accurate in most cases because only HTML files on pages are loaded, the log-type AWStats records the access of many non-HTML file slices. For most people, this part of data is not really important.

Currently, you still need to apply for Google Analytics.

Because Google Analytics has received a large number of registration applications, the number of new registered users is still limited. You must first apply for the user name and e-mail to queue. However, this time does not seem to be too long. Taking this site as an example, the wait time is about half a month.

# Seo