Google Analytics Baidu CPC How to optimize bids in a split session

For many small and medium-sized enterprises, search engine auction promotion is a more appropriate way to promote, but we also have to learn how to do a good job search engine auction promotion, using data to measure the effectiveness of search engine bidding, and constantly make adjustments. Today to share with you how to use Google Analytics Baidu CPC to optimize the time slots, improve the conversion rate of advertising.

The first step, the use of Google's Web site construction tools for our Baidu promotion account in the promotion program to create a unique URL, used to track the effectiveness of Baidu promotion plan

Step two, create new custom split-time report profiling data with Google Analytics

Step three, view the time interval data report

In the above time period data report, we can easily excavate the time period with high conversion rate and low conversion rate data.

The fourth step, according to the time conversion report, return to the Baidu Promotion plan "promotion period" set promotion period, enhance the effect

Using the above methods to optimize Baidu to promote, can effectively improve the KPI, in the conversion rate of the period, we appropriately raise prices, improve rankings and click-through, so as to reach more high-quality users. In a bad time period, we lower the bid to reduce the advertising cost of this time period, and take this part of the cost to the best time period.

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