Google Chinese blog: about the correct and wrong way to promote CPC

In previous posts, we explained what "revenue per thousand" is, and how it is affected by the activities of users on your site. Today, we want to take this topic a step further and discuss some of the strategies that will help improve the CPC for your ad unit.

Although the CPC's good and bad do not have a quantifiable absolute standard, you can still use the right approach (and avoid several wrong practices) to achieve the goal of promoting the CPC for advertising on the website. Let's take a look at some of the best practices listed below:

The right approach:

All of your advertising units can display both text and Pictures/rich media ads. Allow more advertisers to compete in your advertising unit, and the ad auction system will ensure that the highest-bid ads win the opportunity to showcase. Learn more about one of our publishers to complete this change, and then bulk modify all your ad units through the new AdSense interface.

Filter ads as little as possible to avoid reducing your potential revenue by shielding your highest-bid ads. Watch this introduction to better understand the advertising bidding process and how to create the most ideal competitive environment for your advertising space.

Set up custom channels for display location positioning to allow more ads to compete for your site's display opportunities. Please read this blog to learn more about the details and how to set it up.

The highest-bid ads will be displayed in your first ad unit in your HTML code. To take advantage of this feature, you need to customize the channels to understand which ad units have the highest click rates. You can then easily change your site's code to make sure that the highest bidder is displayed in the best advertising unit of your effect.

Incorrect approach:

Some publishers believe that adding high-priced keywords to a Web page can increase revenue for the site. This practice is not desirable. In fact, we always recommend that publishers organize their content around topics that they know and are interested in, so that they can continue to provide attractive original content and attract visitors to their sites.

Eliminate plagiarism. This practice violates our code of cooperation.

Do not create multiple accounts. Publishers may not open multiple AdSense accounts in the name of the same payee, and the installation of ad code from different accounts on the same site will not affect your CPC.

Finally, don't try to manipulate the standard behavior, positioning, or delivery of advertising in any way without Google's explicit permission. If you have any questions, please read Google AdSense cooperation specification.

Hopefully, the above content will help you better implement AdSense ads and maximize your CPC. Please leave a message in the comments, tell us your implementation effect!

Author: Marco viappiani-inside AdSense Blog Group