September 2 News, according to foreign media reports, 2008 is over the past half of the year, Google's performance can surpass last year remains to be seen. But in the next four months, Google still has 9 big things to deal with.
1. Android
Android is the seed that Google sowed in 2007, and this is the harvest season. It is reported that the world's first Android phone is HTC's HTC Dream, is expected to be listed on October 13.
2. OpenSocial applied to Google Apps
Google's product application manager Rishi Chandra has said that the OpenSocial API will be applied to Google Apps services such as calendars, emails and documents, and it is time to deliver on the promise.
3. Address YouTube Litigation
The end result is likely to be Google's payment of royalties to Viacom, or Google's video-profit plan will be hit hard.
4. YouTube profit problem
YouTube's revenue this year is expected to be only 200 million dollars, as only 4% of the video content is creating revenue for YouTube. Copyright issue is not resolved, YouTube profitability problem is difficult to solve.
5. Mobile and social network advertising
Google, Yahoo, Microsoft, Facebook and MySpace all have a huge potential for mobile and social-networking advertising, but the results are not ideal. Google co-founder Larry Page acknowledges that social network advertising is a challenge.
6. Google Web Services
With 1 million servers and a large number of technical experts, Google is believed to be able to challenge Amazon in the Web services market. Otherwise, Microsoft and Yahoo will follow.
7. Upgrade the Search service
The birth of search engines such as Wikipedia, Powerset and Cuil poses a threat to Google, which must continue to refine its search business to maintain a 70% market share.
8. Resolving privacy issues with the government
Google's many products have been questioned by privacy, which is a headache for Google's problem.
9. Retention of core talent
This year, Google, especially YouTube, has lost a large pool of talent. To make the company as vibrant as it once was, Google must retain talent.