Google AdSense optimization tips

In the "Google Adsense partner online Salon" attended by the Network conference yesterday, experts from Google Adsense explained some of AdSense's common optimization and marketing methods, I have summarized and summarized it for your reference.

　　I. Website Optimization

Google search quality evaluation experts recommend that we use"Google website administrator tool"For relevant management and optimization, and the six links on the Tool Web site, each link content is described again.

This tool is a free resource and tool provided by Google for website administrators. It can help you better manage your website and interact with Google in indexing and other aspects. There is a "message center" in the upper-right corner of the website administrator tool console, which is an important communication channel between Google and the website administrator.

　　2. Website Quality Guide

InWebsite administrator GuideThere is an important content: "Quality Policy", which describes Google's specific guidelines on website content quality:

1. Do not hide text or links.

2. Do not hide real content or fraudulent redirection methods.

3. Do not send an automatic query to Google.

4. Do not load webpages that use irrelevant keywords.

5. Do not create multiple webpages, subdomains, or domains that contain a large number of duplicate content.

6. Do not create fraudulent or install webpages with viruses, Trojans, or other harmful software.

7. Do not create a "bridge page" for search engines, or use a cookie cutter method that has few or almost no original content, such as the original content of the affiliate plan.

　　3. Website positioning Advertisement

Google is still promoting AdSense's "display location advertisement" this time. To better use this type of advertisement, google recommends that you use 728 × 90, 300 × 250, and 160 × 600 advertisements because these three advertisements are the most widely used, as shown in.

In order to get more advertising benefits, the content of a website should be the content with the most ad resources, rather than the content with the most traffic, as shown in the industry with the most ad resources.

Finally, we recommend the "display position advertisement". The click-through rate and return rate of such advertisements are more than twice as high as those of ordinary content-related advertisements, so that the user's income can have a better breakthrough, shows how to view a location advertisement.

In general, this Conference is still focusing on "Displaying location ads". In order to get more such ads, Google recommends that the website owner Delete adult content with high traffic and low clicks on the website, to avoid affecting the overall website revenue.