Google encrypted search for the impact of SEO

If Google had ever announced that a search engine update would cause great turbulence in search results or SEO, it must have been Google's latest encryption search. Google's latest announcement says Google's search for landing users will be encrypted. Google's update is not surprising, with the development of the Internet, privacy has become a matter of concern, Google's update is mainly to protect the user's data to ensure that the user's search information is completely confidential.

According to Google's recent development, Google will protect the users of the search information, and will ensure that the user's search keywords will not be obtained by third-party organizations. Users using the "https" protocol can also search for information under secure conditions and protect their search information. Because the data is protected, it makes it difficult for us to analyze trends and track users ' search habits, and it is difficult to do research on keywords. While Google claims Google's encrypted search will only affect 10% of sites, how does this new development affect your site's optimization?

While the entire internet is a mania for optimization, we need to stop our steps and consider the impact of some search engine changes on the real world. The most surprising thing about AdWords was that it didn't have any effect, and that AdWords was as usual. Although for the optimizer, Google encrypted search after the keyword data will affect, but for our SEO, we can still analyze other data, such as the visitor's stay time, the site's PV, bounce rate and so on. These can undoubtedly provide some constructive data, for site optimization also has a lot of help.

At present, in my opinion, Google's encryption search for the impact of SEO is not very large, because most of Google search users do not login after the habit of searching. The proportion of users who use confidential search after login is still relatively low, so it will not be a big impact on our SEO for the time being. But for Google's encrypted search we still have to look at and analyze how it will evolve. This article by Jia Colong Blog Original http://www.jieyitonggo.com reprint please indicate the source.