Google Hummingbird: The subversion caused by intelligent semantic analysis

Google in order to celebrate its 15 birthday, secretly online hummingbird algorithm. For the official description, there seems to be only so two impressive points: "Subversion", "affect 90% of the query words."

As for this hummingbird is a god horse thing, now from the Lou to understand its display form similar to Baidu's box calculation. Well, there's the Zac: it's an algorithm that affects rankings, and hummingbirds can understand the meaning behind search terms more intelligently.

Understand the working principle of search engines are aware that the search engine points to crawl-> index-> ranked three big strides. In the ranking stage, the search engine will be the user search words or sentences for word processing, according to the words to the Index Library (inverted index) to find the corresponding page, and then based on a number of cows A and c hovering between the algorithm, the search results presented in front of the user.

And the hummingbird algorithm can have subversion of the word, it is because it is not simply a user search words or sentences to split, but will be based on the semantic intelligence analysis of the user's real search intentions, so that the index library to recall the desired results.

Take a look at Zac's example:

Traditional search ranking algorithms use Word matching, such as "IPhone 5s" and "buy", to find related pages in a page containing these words. Hummingbirds can better understand the practical meaning behind the query word, for example, to understand the location of your home (such as using a service like Google Maps, or just google search, Google can also know your location), such as understanding "place" more refers to a physical store (if the search is " Nearby where the food is delicious ", where" the "place" refers to the restaurant), such as to understand that the iphone 5s is a specific electrical equipment.

The end of the example, to pull my opinion:

Intelligent semantic analysis, thanks to Google's own products (maps), the user's search habits (Google has previously shown on the search results), the integration of social media revealed the data (they guessed), and the fork of the discipline-statistics (not to be guessed).

As for the purpose of this algorithm, I believe we all see the official explanation:

The hummingbird algorithm can interact with users in a more humane way and provide a more straightforward answer. Such an algorithm is necessary because, as web search becomes more popular, many netizens will enter complete questions to search in the search box. The hummingbird algorithm can use more complex search requests to better understand the concept of words, not just the text itself, but also to establish a link between the various concepts.

To tell the truth, I always feel that this statement is too official to scratch my itch.

Because personally think it's actually more of a mobile search layout, well, the argument that underpins my point of view:

Walk on the road, more will see the student crowd in the micro-letter chat, instead of sending text messages to us, or hanging mobile qq typing chat, the development of voice processing technology, is changing the people's communication, communication, access to information habits, nature, the search market in the future will also tend to phonetic. Once spoken, a natural question is the sentence of the search word (question and answer sentence, find the result).

The mobile end itself does not have the PC side of the large display screen, people can not have enough patience to the bitter force of a point open search results (similar to the display of Baidu box calculation, the search engine results page directly show results).

The mobile end of the search will closely fit their location and the situation faced by the problem (hummingbirds can be a good combination of search engine maps, the mobile phone itself is also possible to locate).

User requirements for search results will be more accurate (plus location, plus search habits, plus statistics, plus a variety of data, you can well understand the meaning of the problem, so as to show the precise results). All right. These are personal three points of immature insights. Of course, beyond that, personally, the search engine return results for the description of the presentation is also a very necessary direction (structured data display), such as when I searched the Xinzhuang near the Xiang restaurant, I would like to see the description of its signature dishes, the overall evaluation of his information.

Well, after the end of the call, welcome everyone to Spit, express their opinions.

Finally wish you all a happy National day!

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