Google launches office software suite to challenge Microsoft Office at a low price

On August 15, February 22 (Beijing Time on August 15, February 23), according to the latest report from the Internet, Google officially announced on Thursday that it will sell office software packages to U.S. companies, including email sending and receiving and text processing. , Workbooks, and calendar management. This means that Google will Microsoft And IBM The dominant traditional software industry has launched a further impact.

It is reported that Google launchedAPThe PS Premium Edition package provides functions such as email, instant messaging, calendar, word processing, and workbooks. The price is $50 per employee per year, far lower than Microsoft's similar product office. The latter is priced at $500-$600. The price offered by Google is incredibly low, said Erika derriver, analyst at Forrester Research, a market research firm. Jim Murphy, an analyst at AMR research, a market research company, believes that Google's enterprise product is the "Biggest threat" Microsoft has encountered since the challenge of Lotus Notes in the 1990s S ". Currently, 68% of large enterprises are using office, and the market share of Lotus is 27%.

Google Apps premium currently has two versions: one is an ad-based free version that provides 2 GB of email storage space, and the other is charged at $50 per employee per year, the email storage space is 10 Gb. At present, most enterprise email accounts generally have a capacity of no more than 100 MB, said David jiloro, General Manager of the Google Enterprise Department. He said that the target customers of Google software package are enterprise customers who have not yet used office.

Google said that so far, more than 0.1 million small enterprises around the world have used free and ad-based Google app services, and hundreds of universities have used free and ad-free Google app versions. In general, traditional commercial software needs to be installed on every computer, and Google applications break this restriction. With this advantage, Google believes that its application software package can attract a large number,OracleAndSAPEnterprise customers who are not satisfied with the product.

"Our goal is to attract millions of users," said Eric Schmidt, CEO of Google. Although the purchase process for large enterprises takes time, there are indications that we are expected to win more large customers ." Google's network software aims to help enterprise users integrate Google tools into the company's complex computer management system. Google's advanced edition is its latest product.

Market analysts believe that if Google can sell more office software packages, the company will gradually get rid of its reliance on website advertising revenue. However, some analysts pointed out that enterprises will not trade off prices and privacy in the future. Although Google Apps has an advantage in terms of price, its users' files will be stored on Google servers, rather than on the company's own servers. So far, Microsoft has not directly commented on Google's new Google Apps, but said it has made significant progress in the latest version of its office.