Google launches free online advertising service ad Manager

In March 13, Google plans to launch a new Service , Network Publishers will be able to use this service Management Their Online Advertisement Sales and when a consumer opens a new webpage Release Advertisement .

This indicates that Google intends to complete the DoubleClick Company After the acquisition to expand its Advertisement service .

The new ad Manager Service is currently being tested on a limited number of websites and will be free of charge. Publish advertisement In the past, companies like DoubleClick were charged. Even when online publishers sell their own ads, they usually rely on these advertising service companies to insert ads when consumers open their web pages.

Google hopes that ad manager users can agree to sell Google ads on websites where they do not place ads. A commission is required for all ads sold by Google.

Google intends to expand its online advertising service to fields other than text ads in search results. At present, most of Google's revenue is still from text advertising services in search results. Investors are worried that the decline in consumer spending may affect the online advertising market.

Google said it would not require ad manager users to publish ads for Google's Adsense system. They could choose to publish ads for other online ad platforms that can bring them higher incomes. The ad Manager Service includes image display ads, video ads, and text ads.

Google claims that ad manager was developed independently and mainly serves small and medium-sized online publishers, while DoubleClick is more suitable for high-end advertising sales customers. Some insiders speculate that Google will eventually turn DoubleClick's advertising service into a free service. However, a Google spokesman said that the company does not intend to convert DoubleClick products into free products