Google Natural Search rankings Highlight SEO value

Sorting out emarketer latest survey data found that the Search Engine Optimization service company Slingshot recently to provide marketers with the latest monitoring data, the main monitoring content for the natural search results in the United States ranked first to the Tenth keyword click value. The results show that the first keyword hit rate of 18.2%, ranked second and third keyword clicks are 10.05% and 7.22%, the other keywords of the click rate continues to decline. Overall, the top three of the keyword click-through span is very clear, and ranked after the seven-bit keyword click-through difference is not small, which indicates that the ranking of natural search results and consumers ' search Click behavior habits have a greater link.

Analysis that, in addition to the search page display promotional links, the natural search results are consumers more trusted sources of information, and search engine optimization (SEO) can change the company's natural search rankings, increase the number of enterprise information clicks. For the marketing staff, the higher ranking of the key words is more conducive to increase the number of visits to the site, so as to achieve the transformation of consumer behavior. Therefore, the search engine optimization, keep the key words ranked before the very important significance.