Google promotion of the 12-point Skills _ website Operations

Awords How does the keyword advertisement work?
Awords keyword ADS is based on search keywords text ads, appear in the first choice of keyword search results on the right side of the prominent position. Google agent to provide Google's awords keyword ads, including Chinese promotion, global promotion and expert promotion of three kinds, customers can be targeted to promote the need to choose Awords promotion forms. Awords ad sorting up and down position in addition to the impact of the bid (CPC) by the keyword, but also by the impact of CTR (CTR), that is, the final ranking depends on the product of CPC and CTR, that is, even if your bid is lower than the opponent, but if you can attract more users click You will still have the opportunity to be in front of you because of CTR increase, effectively guarantee the keyword advertisement price ratio;

How to increase the number of ads displayed and clicked?

Your daily promotion budget determines the number of times your ad displays. The higher your daily advertising budget, the more your site will be displayed and clicked. In order to make your Google launch to achieve the best results, the Google Agent will be your launch optimization process, including the establishment of the daily budget and keyword recommendations;

How to improve the position of Google promotion rankings?

Google promotion rankings are determined by 2 factors, including clicking on the bidding price CPC (Cost-per-click) and the click-Through CTR (Cost-per-click) product, which will make it possible for you to move forward with the 2 parameters of Ascension. But Google does not tell the promotion client how much to improve to ensure that your position is 1 or more advanced, because the formula is complex and confidential;

How to optimize website content and key words?

Google Agent recommends that you focus on the promotion of the audience positioning, focus on attracting keywords and links to directly related content or website;

How to choose to promote keywords or phrases?

Common keywords may give you a lot of access but you don't get the customers you want. For example, you sell "table tennis" related products, but you do not choose "Ping-Pong" to do the keyword, because perhaps those who search "table tennis" related to the information will come to your ads, but the proportion of your potential customers is very low, you can use the phrase to quickly find those who are interested in your product potential customers. If you can choose the keyword group: "Table Tennis Racket" or "Table tennis Shoes"

How to choose the promotion time?

Tourism industry and other industries are very different, the weekend invalid clicks High, the IP quality of work time is relatively high, the quality of the IP in the big city is much higher than other places. Therefore, the travel site in the choice of time to put the issue, their own careful consideration, design a set of the most effective solution.

is the keyword and the advertisement word more detailed the more the effect is better?

Using concise keywords and advertising words, short, uncomplicated sentences are the best. We have limited time to surf the internet, it is best to write a glance at all the keywords and advertising words;

How do you try to put multiple ads in each ad group?

Customers can choose to use different advertising words, and provide comparative effects and suggestions, tracking the ads click-through, customers can be compared to the needs of those who do not like to replace the ads;

How does Google promote the site's products or services closely combined?

What makes your product or service seem so professional? Effective? Superior? or different? Use keywords and advertising phrases to describe them, keyword can allow more potential customers to find you, advertising words can directly grasp the attention of customers, example: "Romantic journey, personalized service thoughtful";

How to play the role of advertising words effectively in Google promotion?

Use the slogan to tell the audience what you want them to do. Make sure that the phrase is unique and accurately describes your business. To attract more attention, distinguish you from your competitors.

Example: "Now provide member registration, come On", "DVD machine discount not buy regret", "to buy stereo, the lowest price of the Milky Way" or "Now add to buy you hit 80 percent" and so on.

How to fill in the Google Ads Link target page (Destinationg URL)?

The "Products" page to do a little more effective. For example, if your ad offers a product, link directly to the page that shows the product. When Google's search users are interested in the products or services that your advertisement is seeking, they will click on the ads to enter your site, so the link page (Destinationg URL) of your ads needs to be directly brought directly to the page of the product or service where you advertised it. Try to make it easy for them to find the products they are interested in, reduce the time cost;

How to track customers from Google ads?
　　
In addition to the Google Ad Analytics report provided to you by the service provider, you can also use the Tracking URLs feature for each ad or keyword to track how many potential customers clicked on your site through Google ads, or you can tell you which keyword language is more popular. To take advantage of the tracking URLs, simply add "Referrer=source" to your URL, such as your URL: www.your-domain.com, your tracking URL may be www.your-domain.com/? Referrer=google, of course, it is necessary to do a test beforehand. Test the new tracking URLs in your own browser to confirm that the settings are set to the correct page. If you find an error, you may want to remove the "/" after domain: for example, Www.your-domain.com/?referrer=Google modified to Www.your-domain.com?referrer=Google
Once you create your tracking URLs, you can get traffic data from your server logs, and your log file records the source of each click on your site. You only need to compute the referring URL. The number of entries that contain "Google" (or other companies).