Google teaches you 25 tricks to build an excellent mobile website, and Google teaches 25 tricks to build

Google teaches you 25 tricks to build an excellent mobile website, and Google teaches 25 tricks to build

Google researchers listened to 119 hours of user complaints about mobile websites and learned the essence of building mobile websites.

Recently, researchers from Google and AnswerLab hosted a 119-hour user test meeting where users access 100 different mobile websites every day, these websites involve a wide range of industries, such as the retail industry, insurance industry, or news industry. Users participating in the test will tell the researchers in real time their usage feelings. Finally, Google's researchers summarized the following 25 key points:

1. The content of "Call of action" should be in front or center

For mobile users, menu options are often easy to forget. Therefore, you should place your most critical "Call of action" content in a conspicuous position, in this way, users can easily see. Therefore, you need to let the most important "Call of action" content occupy the main part of the website, and the user can quickly complete related tasks. In addition, if you want to continue to execute the next task, you can use the menu options to indicate, or you can keep the next task after the first task is completed. On the Mobile End, your "behavior calling" content should be different from that on the desktop, so you must "Sit on the phone" and adapt to local conditions.

Key element: Place your most important "Call of action" content on the most prominent position of the website.

2. Make the menu look concise and friendly

A wide range of menus may be very suitable for desktop websites, but mobile users may not have enough patience to slide their mobile phones back and forth, they do not like to find what they want after viewing a long string of menu options. So, you need to think about how to put the most required functional options in the least menu? For example, there is a large retail store (its name is not disclosed here). They optimize the product category menu on their mobile websites, which is completely different from the desktop menu, the menu options of mobile terminals provide users with a brief and clearer product list.

Key element: a short menu with clear category options allows mobile visitors to navigate sites more clearly.

3. Make it easy for users to return to the home page

When mobile users navigate to your website, they want to quickly return to the previous homepage. Google found that users often like to click the company Logo on the page, because they think this method can be directly returned to the home page, so your website must also support this function, otherwise, if the user clicks the Logo but does not respond, they will feel very disappointed.

Key element: optimize the company Logo on the website into a navigation button. After you click it, you can navigate back to the home page.

4. Do not make the promotion advertisement show off your website.

Promotions and advertisements will affect the content of your website and the user experience on the website. Google researchers asked users to visit a company's mobile website with a huge Banner Advertisement on it. None of these users were attracted by this advertisement, and they did not pay attention to the navigation buttons Under the advertisement, this navigation button can provide users