Google update search ranking algorithm to combat excessive SEO site

Google recently announced an update to the search ranking algorithm, mainly to combat "black hat" search engine optimization technology and some to improve the visibility of the site regardless of the quality of the search results and content relevance of the behavior.

Keyword piling and publishing false links are used to overuse SEO technology websites, and Google says it will punish those who use overly optimized ways to enhance their popularity, instead, strict adherence to search engine guidelines will improve the visibility of the site.

In addition, Google said the update will cover a number of language versions, of which 3% of English keyword search will be affected, German, Chinese and Arabic will also have more than 3% of the impact, while the Polish language is the impact of 5%.

Search Engine Land This is an informal comparative test that shows that Microsoft Bing Search provides a better correlation of results, while Google search results page More adherence to the accepted SEO techniques. Search Engine Land also did not find the Google algorithm update to the overall search results bring significant changes.