Google will first launch a trial of price-based ads in the United States

Internet giant Google said on November 21 that the company will try out a new internet advertisement charging model to determine whether the charging price is based on the actual purchase actions of Internet users, instead of considering the ad Ctr.
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Currently, the Internet advertising industry adopts the Pay-per-click billing method, that is, the advertising customer pays for the network company based on the clicks of the online advertising.
This method has obvious defects and is prone to click fraud.
Google's "Pay-per-action" approach, to be tested, stipulates that the criteria for determining the effectiveness of online advertising are, whether the consumer makes a registration list, consult the seller, purchase, and other actions listed by the customer to determine whether the consumer actually produces the purchase intention.
Google said the new approach aims to overcome the disadvantages of "price-based click rate" and increase the credibility of online advertising. It is reported that the new system will first be open to advertising customers in the United States.
Google is a world-renowned Internet company headquartered in California. According to industry surveys, Google's online advertising business revenue ranks first among the major network companies.