Google's excessive optimization of the penalty algorithm officially launched the foreign trade industry in the coming winter?

These days for the internet people is "storm hit", Baidu to upgrade the algorithm system, in these days, that is, on April 24, Google officially launched the site to the excessive punishment. Suddenly thought, to do foreign trade industry friend to face the winter is coming?

　　

　Background one: In early March, Google's engineers, Matt, will punish websites that overuse search engine optimization.

At the beginning of March, Google's engineers, Matt Cutts, disclosed in a discussion group A site that would penalize overuse of search engine optimization technology. Google believes that search engines should have a "level playing field" that covers "semantic search", optimizing search engine performance, advertising and page rankings, among other things. This signal indicates some updates to Google's algorithm.

　Background two: March Late period, a large number of webmaster received unnatural link "Google Webmaster Tools" notice

To do Google's friends this event is certainly not unfamiliar, can be called the death of the same announcement, its general content: respected xxx.com site owners or webmaster: We detected that some of your Web site may have used a violation of Google Webmaster Guide technology. Specifically, look for possible man-made or unnatural links that point to your site and are intended to manipulate PageRank. For example, buying links to promote PageRank or participate in link schemes is an unnatural link behavior. We recommend that you change your site so that it meets the requirements of our quality guide. After making the changes, please submit your site for review by Google. If you find an unnatural link to your Web site that you cannot control or delete, please provide the relevant details in your review request. Then received the notice of the site are different degrees of punishment, this can only say that your site violates Google's algorithm.

　　April 24, Google officially announced the introduction of the excessive optimization penalty algorithm

On April 24, Google on the Internet (http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html) To formally announce the introduction of an overly optimized penalty algorithm. The approximate content is: "White hat" SEO can improve the usability of the website, help create rich content, or make the website visit faster, these are more friendly to users and search engines, good SEO also means good marketing thinking creative way, make the website more attractive, This can help search engines as well as social media. The net result is a great site that is often more profoundly aware of the site on the web, and it can be translated into more people linking or visiting a website.

Instead of using black hat spam sites, they are in pursuit of higher rankings or traffic, and the technology they use is not good for users, with the aim of finding shortcuts or loopholes to improve their site rankings. We see all kinds of black hat technology every day. A link plan that stacks from keywords to trying to manipulate search rankings. The goal of many of our rankings changes is to help searchers find sites that provide an excellent user experience and meet their information needs. We quit the "Panda" algorithm to successfully feed back higher quality sites in search results. Earlier this year, we withdrew from the "page layout algorithm" to reduce the number of quality content in the site rankings.

In the next few days, we will launch an important algorithm change for spam sites, this change will reduce the site rankings, our ranking algorithm has been the algorithm for spam sites, but this time there is another important improvement. We strive to reduce spam sites, recommend high-quality content, create a good user experience and white hat SEO methods, rather than actively engaged in spam technology.

This article still has a lot of content, but the general content is these, after reading this article, Xiaoding also looked up the next some site rankings, obvious and before there have been significant changes, it seems that the adjustment of Google's algorithm is still relatively large. From the above content also revealed the Google algorithm mainly for the following aspects:

1, the use of black Hat practices of the site, advocating the use of white hat techniques to optimize

2, a large number of keyword piling up, including the station and outside the station

3, irrelevant spun content in the random insertion of links, this is the algorithm for a major aspect

4, all language sites will be affected

5, search the keyword result is the user wants

For this Google over the optimization of the penalty algorithm, although for the foreign trade industry is a blow, but we also want to see the good side, that is, Google algorithm is constantly improving the internet is being purified, which also embodies a fair of Google. As long as we do in accordance with Google, do not use black hat gimmick, keyword piling and unrelated links to random insertion, and so on, I believe that your site's ranking increase in the foreseeable horizon.

This article starts in: http://www.dingxiaohome.com/seo-resources/767.html