Google's lower-ranked site sees higher ad clicks

Research from Chitika shows that the lower your site's search results rankings, the higher the number of ad clicks on your site. From the data can be seen in the tenth place of the site's ad clicks (CTR) is ranked first in the number of clicks nearly one times.

A study of Chitika's advertising Ctr

The study aims to study the site of advertising revenue as a major revenue-generating modality. Although high rankings have long been seen as a sign of high traffic, few people have checked the ads for high clicks. As a result, Chitika decided to investigate the relationship between the site and the number of ad clicks on the first page of Google's search results. Here's what they found:

　　

As you can see, the number of clicks on the ads and the ranking of the results of the relationship, and the position of the first place of the 0.5% ad clicks, the fifth-place ads click-through 0.7%, the tenth-place ad clicks 0.9%. Why is this so? The user's intention is a simple amount of answer. To the user's query more targeted content, the more likely to enable users to choose the content of the site and give up or ignore the content of the ads. With less relevant content, the more likely it is for users to click on ads or search for relevant results.

This means that the site of advertising money, the value of each location is not the same. Chitika created this chart to show the value of the click-through calculation.

　　

His first position was nothing but the most valuable place. However, creating an incremental search engine strategy and budget and the value of each location will give a good idea of how to get more value.

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