Google's trademark issues and AdSense

Some time ago, Google to print received a letter from Google, is said to be the site URL address contains Google, so the ban on AdSense, also banned by Google operating System, but also because of the URL address with Google, this series of actions , can not help but cause the vast majority of Google fans confusion.

After the latest development from the blogoscoped, the final Google operating system solution, Google also solved the printing, the incident should be a satisfactory solution. Nonetheless, the issue has also given the vast majority of Google fans a clear idea of what the so-called Google brand features are licensed to use.

The licensing of Google brand features I used to use AdWords when also encountered, and now AdSense also have the same problem, according to Google AdSense support email feedback to my information, Google has a clear use of its AdWords and AdSense rules: Google's trademark for Google's policy is that publishers should not display Google ads on the site to highlight the "Google brand features." Google brand features include Google logos, product screenshots, and other salient features. In addition, publishers are not allowed to include Google trademarks in the Web site or Google pages (including the search results page) box link to the site to display Google ads.

Google AdWords is more stringent, and Google AdWords's technical support tells me that Google prohibits users from using Google's logo or a variant of its logo on their website without express written permission. If you want to use it, you need to link the Google logo you use to Google's corresponding Web page.

Google AdWords's technical support also said that, from Google's point of view, Google prohibits third-party sites to use Google's trademarks without permission, because the unauthorized use of the Act has constituted trademark infringement and unfair competition, And consumers mistakenly believe that there is a link between the site (company) and Google, thereby weakening the Google as trademarks and businesses to identify Google search engine the only sign of influence.

For a detailed explanation of this, Google specifically has a page "third parties use the Google brand feature guidelines" to describe this in detail. In short, Google does not want third party websites to imply that Google is supporting them or that they are affiliated with them without permission to mislead users or consumers.

Therefore, I suggest that if everyone's website needs to use AdWords or adsense, then please try to implement my following suggestions:

　　1, as far as possible do not register contains Google's domain name, as far as possible not to use the name of Google's subdomain.

Although both of these events were resolved, using a domain name or subdomain with Google still carries considerable risk and may have unpredictable legal issues, so try not to use it.

　　2, a clear first screen of the homepage of the website that this site and Google have no relationship.

For example, Gos annotated "unofficial news and tips about Google", and I noted in the Moonlight blog and Google Earth observation that "this site isn't sponsored by or affiliated with G Oogle "to avoid misleading and hinting that the user Google is supporting the site or that it has a subordinate relationship with it.

　　3, use AdWords words, do not appear on the site Google logo, use AdSense words, to use the Google logo to meet the requirements.

The logo that meets the requirements refers to the use of Google-approved graphics or logos, not to modify them, Google logo and the other graphics or text on the page to leave a certain distance.

In short, the big rule is not to imply that the user's website is supported, sponsored, authorised, or affiliated with Google .

However, in another perspective, Google should not let the legal department to deal with the different views of Google fans, after all, bloggers are not very understanding of the law, emotionally speaking, most of the bloggers who write Google believe that Google will not be malicious, Would not want to do what the Google brand has a negative impact on things, Google if because of these small problems and the vast number of Google fans have some disputes, it seems very unwise.