Graduation Thesis-e-commerce crime where? --A brief discussion on some misunderstandings about e-commerce-Graduation Thesis

Once upon a time, the emergence of the "web economy" led to a new concept, the term one after another to emerge, it is bringing. From the eye economy, to the online survival, from the business, to business-to-business ... Swirling bubble really let people have overnight "Thousand trees million pear blossom" dazzling. However, really should the old saying, its Xing also agitatedly, its death also suddenly Yan. With the Nasdaq a "hammer" ring, the site of the closure of the CEO and countless C o The open Road, investors and the withdrawal of the cold and the constant diving of the stock index, as if a barrel of ice water, let the number of people unprepared, let how many people wander without landing. And in this, the hardest hit is "E-commerce".
One, E-commerce is electronic shopping?
What exactly is E-commerce, it's the exact meaning of what, in the vigorous hype seems to be overlooked. Therefore, in people's eyes, E-commerce has become a synonym for online shopping, online procurement and so on. What cosmetic, business-to-business, became the vocabulary of internet companies. If you ask those online companies, they will tell you that it is the individual who buys online, and Business-to-business is the business that buys and sells goods online. In short, as long as the goods bought online to sell, is e-commerce, and even that this is the human social retail industry a revolution. As a then, the swarm of "E-commerce" site Blink appeared, according to incomplete statistics, in the second half of 1999, the average day will be born one to two e-commerce sites. These so-called E-commerce sites are mostly used in the form of online shopping business. For this phenomenon, some people half jokingly said, inadvertently knocked a website, unexpectedly is an online shopping site.
So what exactly is the concept of e-commerce in the strict sense?
Based on the most authoritative elaboration of the concept of electronic commerce by the International Chamber of Commerce (ICC) experts and representatives at the World Conference on Electronic Commerce (Electronic Commerce), electronic commerce (e-business) refers to the computerization of trade activities at all stages of the trade process. The scope of coverage can be defined as: Any form of commercial transaction in which the parties of the transaction are conducted electronically rather than by face-to-face exchange or direct interview; The technical aspect can be defined as: E-commerce is a kind of multi-technology aggregation, including exchanging data (such as electronic data Interchange, email), obtaining data (shared database , electronic bulletin board) and automatic capture data (barcode), etc. E-commerce covers business including: Information exchange, pre-sales Service (provide details of products and services, product Use technical guide, answer customer comments), sales, electronic payment (using electronic funds transfer, credit card, electronic cheque, electronic cash), transportation (including the delivery of goods management and transport tracking,     and the actual delivery of products that can be electronically delivered), the establishment of a virtual enterprise (a physical non-existent enterprise, centralized a group of independent small and medium-sized companies, providing more products and services than any single company), companies and trading partners can share and operate shared business methods. "In a broad sense, e-commerce is a modern business method," the American scholar said in a book. "The definition of e-commerce by the European Parliament is that electronic commerce is an electronic business activity." It processes and transmits data electronically, including text, sounds, and images. It covers a wide range of activities, including goods electronic trade and services, online data transmission, electronic funds transfers, electronic securities trading, electronic freight documents, commercial auctions, cooperative design and engineering, online information, and access to public goods. It includes products (such as consumer goods, specialized equipment) and services (such as information services, financial and legal services), traditional activities (such as fitness, education) and confidence activities (such as virtual shopping, virtual training).
Visible, E-commerce is not just what we now see electronic shopping, online shopping, online procurement. These shopping through the Internet are only a small part of the concept of E-commerce.
E-commerce in the final analysis is the electronic business, it is based on the traditional business, through advanced network technology to achieve rational allocation of resources and information sharing in a broad sense, the ultimate goal is to improve the efficiency of enterprises, reduce costs, increase revenue. If we think of the concept of E-commerce as the image of the decomposition, all through the Internet to achieve online purchase and payment activities we call electronic shopping, and the entire business activities involved in the whole process, and the use of Internet technology to achieve information flow, logistics and capital flow services such as "electronic services." It should be said that at present we should emphasize more electronic services. In fact, the service itself can produce benefits. The electronic commerce service that we realize through Internet technology is absolutely able to help the enterprise through the timely and accurate information obtains and the corresponding decision support, greatly enhances the management level, reduces the enterprise operating cost, thus directly enhances the sales income.
Second, E-commerce business is a timely or icing on the cake?
Understand the meaning of e-commerce, it is not difficult to see how E-commerce for our enterprise development will play what role. But for the real use of E-commerce value, many enterprises do not fully understand.
Because E-commerce to use the Internet technology, for many small and medium-sized enterprises, the office has not even a computer, how to talk about the "Internet"? So many business managers will say, or wait for our business development, make a lot of money, bought a computer, and then consider what E-commerce bar. In their view, the embodiment of the advantages of E-commerce, first of all to have a certain amount of funding backing. While others have written about E-commerce in their company's long-term planning, show that they have the determination to use E-commerce in the company's future development, so to write on the one hand, they have seen the trend of e-commerce in the internet boom, but for E-commerce can bring them what the actual benefits are not clear, So it's just for cosmetic, for quot, and for the sake of it, and in reality, they will explain for a variety of reasons that they don't need to do e-commerce now.
In fact, in the rapid development of information today, master first-hand information is the basic requirements of enterprise invincible. But where does firsthand information come from? How do you get firsthand information? The above two questions can be answered by means of electronic commerce. First, the lack of time and space restrictions on the internet to convey the world's latest information, which is the source of first-hand information enterprises, and second, the Electronic business, networking can easily solve the problem of enterprise access to first-hand information. Many enterprises have realized this, so SCM, CRM, ERP These new concepts came into being. They put their own production Tuan punishing the wasting, the 浠 of the Japanese, the Songhu, the ⒔, and the back of the ⒔ voluntarily agent shrugged Qinglie gourmands-ne patent tuan asleep Jia Zhangyu for song.-This information includes sales, inventory, logistics and distribution, customer relationships, market quotes, and so on, and that's where the information is obtained, Directly to help enterprises improve the level of management and decision-making support levels, increased direct income. Market research shows that a clothing agent with dozens of sales outlets has increased its total sales by more than 30% after applying a simple distribution management e-business solution.
For the current fierce competition in the market, the timely acquisition of information for the enterprise is not "timely"?
Obviously, E-commerce is the trend of the Times, is the enterprise to face competition, to meet the challenges of weapons, not just icing on the cake, but should be timely.
Here also want to emphasize the point is that some international authorities in the evaluation of the development of E-commerce in retail business, it is conducive to the implementation of E-commerce in retail business has the following conditions: first, the size of the enterprise is generally small; third, there is no large monopoly enterprises Four is already has a certain level of internal sales system (that is, we call the Mis/pos system). Obviously, the current retail industry in China is equipped with the above characteristics and conditions, this from another point of view that we carry out the retail business E-commerce is very realistic and broad prospects.
Third, the retail industry to carry out E-commerce is not the start?
As can be seen from our survey, more and more retail enterprises are now aware of the importance and necessity of carrying out e-commerce. However, when asked how the main managers of these enterprises to carry out e-commerce plans, the answer is often "no way". In their view, E-commerce is indeed very good, very competitive, but how can the current traditional business model with this new production combination? If the development of E-commerce, it is not to change all the original things? They do not see the traditional mode and the combination of e-commerce, natural feel that "no way."
On the other hand, China's banking system and logistics system, there are many restrictions on the development of E-commerce bottlenecks. How to pay for online shopping? How is the payment settlement of purchasing between enterprises realized through the bank online? How to guarantee the security of Internet banking? How to solve the tax problem? Who should complete the distribution of goods? Not face-to-face communication, how to ensure business reputation? ...... And so on, in this series of questions do not have a good answer, the management of the retail business is really feel "not to start", and wary.
In fact, there are many ways for retail enterprises to carry out e-commerce. Even if it is not a good answer to the above questions, it is not said that E-commerce can not be carried out. Looking back at the previous definition of E-commerce, we find that retail business is actually great article to conduct E-commerce. Since electronic commerce is "the electronic realization of trade activities at all stages of the trade process", therefore, an enterprise's own business activities can also be completed through the network, but also to achieve cross-regional, cross-sectoral operations, as well as the reallocation and combination of enterprise resources, thus greatly saving people, money, things, improve efficiency, Reduce the cost, more suitable for large-scale operation.
As far as the characteristics of retail department store in our country, the introduction of joint-counter has become more and more widespread. In some cities, the large retail department stores around 90% of the goods are in the way of joint-counter sales. Therefore, on the one hand, the direct operator of the commodity has gradually transformed from the retail market to the brand operators of various commodities, and the real concern about the sales, inventory, capital turnover, customer information collection is the latter; Although the retail market has a mis/pos system, the system is closed to the outside, Suppliers are not able to see their business in retail stores through these systems. There is a problem, according to survey statistics, the general supplier if has more than 4 affiliated counters, its original manual bookkeeping method of sales statistics appears to be stretched, and the number of counters up to more than 10, you have to use more advanced treatment methods to statistical summary sales data, such as daily fax sales data, Headquarters sent a regular patrol, but this is the case, the information is still lagging behind the problem of poor accuracy. According to the survey, the most common way to feedback sales information and data is to report to Headquarters (or regional offices) by telephone every morning and evening. Some shoppers said that every morning and evening can see the mall's magnetic phone line of the long line, are all affiliated counter report sales. This approach is difficult to reassure the timeliness and accuracy of the data collected by these methods is difficult to support business decisions, so most suppliers have to pat the head to make decisions by feeling.
But if the use of E-commerce means, this problem can be solved, and this is the retail enterprises to carry out E-commerce entry point. First of all, as a retailer field can use the third party platform to the Mis/pos system of their own data indirectly, conditionally, partially open to suppliers, in promoting the sales of suppliers, but also improve the whole market (enterprises) of the operating sales, At the same time, these open data can become the business decision support of retail enterprises through some management software. Secondly, for the operators of the joint-counter, most of the brand agents, if you have a set of distribution management system, can also be realized through the Internet company's modernization, information management. Due to the Internet's real-time transmission of data characteristics, sales staff do not have to manually fill out a variety of sales reports, and then call or fax to the company, as long as the sales staff to upload data after the sale, the company managers can see the sales situation in time. And with handwriting, telephone, etc. is not clear, easy to error compared to the resulting data more accurate and reliable.
Here, the superiority of the electronic commerce is obvious, the application of the electronic commerce is also realistic and feasible. Retail enterprises can start from here E-commerce, early to enjoy the benefits brought about.
Four, to engage in e-commerce must be their own hands, everything do not ask?
China's traditional business operations are often "all-inclusive rollout", what system should be done by themselves. Obviously E-commerce is no exception. Of course, their own system will be able to maximize the satisfaction of their own needs, in line with their business model, but also more acceptable to their employees.
However, an enterprise to fully realize E-commerce, but also to have certain conditions. The first is the technical requirements, which include two aspects of personnel and equipment, or two aspects of software and hardware. In order to adapt to the development of High-tech, enterprises must first have a good business quality and professional skills of the talent team. But software, for the retail industry, not only understand the retail business model and master the modern Internet technology talent is still very few; hardware, to be equipped with a series of information technology equipment, research and development of a set of advanced information management system, the initial investment is relatively large. However, the current retail enterprises in China, whether from the scale of operation or financial capacity, few have their own development of a set of information management system material capacity. In fact, compared with foreign retail enterprises, the characteristics of China's retail enterprises are as follows: The regional division is serious, the enterprise overall management level is not high, the quality of employees is not high, the overall strength of enterprises is weak. These characteristics determine they in the introduction of E-commerce and information construction process, in the talent and capital can not have a lot of investment, like Europe and the United States and other countries, such as large retail enterprises to establish their own huge e-commerce and information management system, obviously "engage in E-commerce also to do their own" this road is difficult to go down.
However, it is based on the Internet resource sharing, not limited by time and place, and other advantages, E-commerce is no longer an independent enterprise behavior, but a number of enterprises and even the common behavior of many industries. From internal management to enterprise external management, can be achieved through the Internet, due to the intervention of the Internet, so that only in the limited work environment can do things, into a relatively unlimited environment to become a reality. That is, you do not have to prepare all the hardware and software, but the use of public software and hardware environment can be achieved on the management of their own enterprises, but also expand the cooperation with external enterprises opportunities. It is this that makes "engage in e-commerce without their own hands."
At present, many it enterprises to build a common platform for traditional enterprises (often referred to as third-party platforms), for these enterprises to open their own space, their business data on the public platform, and then provide a variety of hardware and software services to achieve the traditional enterprises to carry out e-commerce. After entering the Society of commodity Economy, the social division of labor becomes more refined and specialization, and one cannot ask for everything, especially from the cost-benefit analysis, it is foolish to do so. People who do not need to build houses themselves. The emergence of public platform, so that the traditional business e-commerce overnight become a reality.
Five, do e-commerce must be high investment?
Above mentioned, engage in e-commerce is needed to invest. Now a lot of people listen to is electronic commerce, a listen to is high technology, feel that it is very expensive thing. Think about it, the office of the IT company are generally located in the senior office, staff wages than the traditional industry a lot higher, high-tech use of equipment is not a common office supplies, and so on, these superficial phenomena naturally give people a "high input" feeling. As mentioned earlier, many enterprises have not even equipped with computers, of course, E-commerce, in their view, just buy a computer, buy software, Internet is a large amount of money, let alone the development of a set of information management system.
So is it not feasible to carry out E-commerce now? Or must it be a prerequisite for high investment? The answer is in the negative.
As mentioned above, the emergence of the public platform on the Internet solves the bottleneck problem of small and medium-sized enterprises to carry out electronic commerce. That is to say, a retail enterprise can enjoy the customized service provided by a professional technology company through a public platform. Specifically, it is by some industry experience and have internet technology third-party service providers, to provide e-commerce solutions for enterprises tailored information management system, providing a third-party platform to help enterprises to carry out information processing and hardware and software day-to-day maintenance. Third-party positioning, it also determines that such service providers in the industry and access to services are not competitive relations and business conflicts.
The use of Third-party platform, in addition to the development of the Institute to save time and expenditure, in a short period of time can enjoy e-commerce to the enterprise development benefits, the retail enterprises do not have to be a large number of human, financial and material input and headaches, and do not have to the future hardware and software maintenance, upgrades and Renting such a third-party platform without high upfront investment, in the use of the process, also need to pay a certain amount of service costs. In this way, E-commerce, only a small number of enterprises to invest, can bring great benefits to enterprises, but also very in line with the current characteristics of our retail enterprises.
To sum up, E-commerce is no longer away from our very distant concept, but a very realistic management means, for the retail business management is a unique advantage. The internet has entered tens of thousands of households, become people's daily life, understand their own understanding of the world indispensable tools, at the same time, she has become the driving force for enterprise development.