Grasping the essence of the industry: the success and failure of Focus Media

It is a bit illusory in Eastern culture.
In real life, there are breakthroughs in thinking and grasping the essence of the industry, which basically means the success of the industry.

If the industry succeeds, the essence of the industry is accidentally grasped; if the industry fails, the essence of the industry is accidentally deviated.

Successful audience sharing: for office workers who are busy at work and off work, there is very little time to watch TV, however, office workers have the most purchasing power compared to elderly and children who have time to watch TV, and students who have access to the Internet after class, so how can we make TV ads to those who have the most purchasing power but have no time to watch TV? When people place advertisements in the elevator, they just grasp the first essence of the industry: separating groups (or finding the right target and consumer groups). At the same time, they also grasp the second essence of the industry: consumer groups have time and energy to focus on this industry.

Fail: After TV ads on elevators and public buses are obtained successfully, TV ads on supermarkets and hospitals are regarded as the winners (not just elevator ads, however, these occasions are contrary to the second nature. Basically, they have entered the highly competitive industry of ordinary advertisements. Other competitors have taken the opportunity to launch elevator TV advertisements, making this industry an ordinary competitive industry.