Greater impact on the value of the site's external chain

In our website optimization process, we need to do two points, one is to optimize the station, and the other is to optimize the outside. General station optimization refers to the structure of our website, source code, content, internal chain layout, friend chain and so on, and the station outside the optimization is relatively single, generally we call hair outside the chain.
　　
We all know that the station optimization and external optimization are mutually reinforcing, about our site's weight and rankings are playing a crucial effect, so we are in addition to the optimization of the station, but also to carefully do the station outside optimization.
　　
Believe that a lot of webmaster about the chain are very big sigh of regret, the first two years fortunately, the major forums, blogs, video sites, Web sites and other local collections are able to release, but this year can send less local, but also the value of the outside chain is increasingly low, this time we need to consider the real effect of the outside chain, What kind of outside chain to our site is worth it?
　　

1, the effect of the external chain on the site optimization
　　
About the search engine, the chain is a site to vote on the effect, can be exposed to many aspects of our site, help spiders better crawl the content of our site.
　　
The chain is the spider's Creeping guide stone, can attract search engine, with the outside chain to lure the spider, guide it to your website.
　　
A Site page assumes that you want to be found in the engine input, then there is a way for spiders to crawl, so when our site to do internal optimization, the chain can be useful to promote the entry of our website page, just be input can be in the search engine to get the ranking, and then get traffic.
　　
A high-quality outside the chain, can be good for the site to pass the weight, so that the site has more time to be indexed, the chain can improve the ranking of key words, in most cases, the method of the existence of the chain is the anchor text method to present the general situation is the most common and most commonly used outside the chain method.
　　
2, outside the chain of 3 ways
　　
Do outside the chain of the primary needs to understand what kind of outside the chain will have value, know the way of the chain and what kind of outside the chain has the value of talent good outside the chain.
　　
(1), plain text link
　　
Plain text link is not directly click on the URL link, plain text links can improve the site URL exposure, attract spiders creeping, promote input, but also can introduce traffic, but not directly to the site vote, the site ranking no direct effect, the first is through the drainage to affect the ranking of the site.
　　
Plain text links can do a lot of things, now the environment, do plain text link is also the most simple.
　　
(2), hyperlinks
　　
Hyperlinks outside the chain is able to directly click the URL link, in addition to the effect of plain text links, hyperlinks can be directly clicked into the site, not only to improve the flow of the site to a greater extent, but also to the ranking directly promote the effect, 100 plain text links than 10 hyperlinks.
　　
(3), Anchor text link
　　
Anchor text links about the site ranking the effect is the best, with direct recommendations, especially in the pre-ranking site, anchoring nature to a large extent to accelerate the ranking of the site.
　　
Can say that the three kinds of links regardless of the ranking has how much effect, about the site is very valuable, the main site is now the brand promotion is a particularly important issue, the outside chain can improve the brand name or brand URL exposure; second, the chain can attract spiders better crawl crawling site pages, promote the whole station input; Finally do the site optimization needs for data analysis, and more data more accurate, the chain can be introduced to the site a lot of natural flow, can facilitate us to better analyze the site data, adjust the structure of the site, understand user behavior.
　　
3, outside the chain more good?
　　
Some people think that the more the chain, the weight of the site and the progress of the rankings will be more powerful, in fact, the reality is not so.
　　
Sometimes we in the analysis of the site rankings can be found that some of the site rankings, although the chain is not much, but can be ranked on the homepage, for example, assume that a site exists 1000 outside the chain, however, these 1000 outside the chain only 100 different domain names issued; And another site has 1000 different sites of the external chain release, then the same quantity, the former quality is much inferior to the latter, because each domain name in fact also represents this site on your site A voting method, so we in the process of building the outer chain also to do "wide net", do not too single release.
　　
A high-quality web site outside the chain of more than n waste outside the chain, SEO forum feel that the outside chain value is the quality of the website, and not just the quantity.
　　
4, waste outside the chain can be rebuffed
　　
Suppose you find a link to your site that may have a negative impact on the site, and it is more difficult to remove the waste link by other means, you can use the reject chain of things to delete.
　　
Waste outside the chain of the impact of the site is very large, so reject the waste chain is also the necessary work of SEO.
　　
5, outside the chain of the article should also be original
　　
Why should the chain also be original article? Many people see this is difficult to understand the website article update to do the original is very difficult to be difficult, but also outside the chain to do original article really insult, this is primarily because the search engine does not expect to crawl 2 of the same thing, even if the input search engine will be deleted to filter out duplicate URL content, Together with the chain is not to be entered is not marked as an outside chain.
　　
Blog Outside the chain is a very good choice, but do blog more and more people have developed a lot of blog mass software has led to the blog outside the chain quality greatly reduced, assuming you have links in the blog so search engine will not enter this article, compared to the forum is good.
　　
6, hair outside the chain requirements: continue, stable, broad
　　
Do the chain must continue, stable, wide, for example, today sent 5 tomorrow 10, and then one months later sent 100 such is not, the center can stop 1-2 days but can not stop the time is too long.
　　
In the release process also to make the chain to be extensive, such as: Today issued 5 outside the chain of 1 A5 nets, a webmaster network, a Baidu bar, a Baidu encyclopedia, a other forum so it is very extensive.
　　
SEO Forum also for us to share a search command: Inurl:bbs intitle: Key words, key words are to find the relevance of the Forum, in the search for the key words to change the key word with your career.
　　
7, the direction of the outside chain
　　
The chain refers to the link from another website to its own site, import links on the site optimization is a very important process. is another one-way link to your site, and your site itself does not have links to each other.
　　
Many webmasters in the process of publishing the outside chain only publish Web site home address, but in fact, this is not very good, useful anchor text, multi-page link talent enough to create better value, blindly only send a single page and bare chain, the effect than anchor text and many pages outside the chain difference is far, and we do outside the chain of cent, As much as possible to publish some of the article page and column Intent keyword links, so not only to let spiders crawl, but also to give these pages a good weight, much better than the single home page.
　　
8, outside the chain release rules
　　
Release outside the chain is to be based on their own occupation to publish, because just so talented enough to let our site outside the chain of correlation density is relatively high, such an outside chain is really valuable.
　　
For example, you do is SEO site, and you go to some maternal and child forums every day to publish the chain, do you think such an outside chain and your site relevance high? Baidu after the mother and baby site crawl to your SEO site, will it feel a bit strange? So the value of this site is not very good, But suppose you go to some webmaster forum, such as A5 Forum, Webmaster Home Forum, these local publishing, the correlation is relatively high, then the value is far higher than you go to the mother and baby Forum released the effect is good.
　　
9, short-term flow as the intention of the outside chain
　　
There is an outside chain, does not require a stable time long, but to have timeliness, this external chain can also be said to be extrapolation, is in a certain time, a certain time may say in the case of an activity, do a lot of external links, so the intention is to guide the user, a lot of aging traffic.
　　
Even at some time in the flow of people is very large, but low-quality channels to release, we do not require input, nor do they require it to promote the rankings, just to be able to introduce useful traffic at this particular moment, even if the input can be in Baidu outside the chain to handle it rebuffed.
　　
10, after the outside chain, how to speed up the effect of the chain
　　
In our release good outside the chain to clean up the address and then find a spider frequently crawl forum perhaps space to send an article with our chain of Web site to spider Crawl, assuming the article after the spider will find there are many hyperlinks assume that the outside chain in line with the original and relevance of the chain will be entered.
　　
Find outside the chain of time must find a fast website, SEO forum teaches us a way to clean up after the release chain and save the address of the chain and then every day to check the outside chain is entered, assuming you one months released 100 outside the chain, then in the release process to record which of the outside chain is the day of the hair? 1 days of input into a class, 3 days of entry into a category, one week input into a class and so on more than half a month so directly can lose and find better outside the chain resources.
　　
Another point is that some of the external chain page not only promote the ranking of the site, the page itself has also been ranked, great progress of the effect of the outside chain, this time we can be two times to build this outside chain, is to add outside the chain, secure and improve the chain page ranking, so that the outside chain all the effect will be more geometric times, It also increases the survival cycle of the chain.
　　
In fact, about the site optimization today, the importance of the site outside the chain is very critical, but not all of the outside chain are real valuable to our site, just "do fine" outside the chain talent enough to help the development of the site, and do the chain is a long-lasting work, we must have perseverance, A lot of to collect resources, a lot of experience what kind of outside the chain of your site to assist relatively large, just so you can do a good job of the site, the chain of talent to your site to provide real assistance.

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Greater impact on the value of the site's external chain