Green Luo algorithm 2.0 strong attack, SEO how better to do outside the chain

This year, Baidu on-line Green Luo algorithm 1.0, and recently updated the Green Luo algorithm 2.0. The Green Luo algorithm 2.0 mainly blows the rubbish soft article outside the chain. Then Green Luo algorithm 2.0 come out, SEO should how to do outside chain?

First of all, as SEO should understand what is outside the chain.

Outside the chain is the site's reverse link, that is, the site import type connection. For example, in a blog, forum, business-to-business platform, and other external channels issued by the guidance of the connection, able to guide users to the site of the click, improve the comprehensive score of the site, so as to improve the ranking of the site keyword, we generally all of the site import-type connection is called the site outside the chain, the most common is the marketing chain, soft text outside the chain and friends chain links.

Second, what is the role of the chain? In fact, Baidu has a core algorithm: Hyperlink external voting algorithm. is a hyperlink to the site to vote to improve the site's inclusion and ranking.

Therefore, Baidu issued two times Green Luo algorithm, are mainly for the outside chain. The first phase of the main crackdown on the sale of friends chain, the third phase, the fight against the external soft outside the chain of garbage, optimistic, not outside the chain of garbage, is a soft outside the chain of garbage!

So, gentlemen, what is the soft text? He and the general marketing outside the chain the biggest difference is to be able to change people's ideas, let people accept ads, and soft text is generally sent in the user community gathered more places, for the benefit of the user group has a great impact, this article is not through the keyword search, is a kind of article by the article title let the crowd spontaneously look. For instance, some time ago, on the internet to see a travel article, I do not want to travel, is the picture there is interested, so the past to see, I feel very interesting after reading, I want to travel, so this article can cause a large number of user interaction, once this article has a problem, Generate a lot of spam, users will lose confidence in search results, the impact is great.

Baidu How to determine the advertising of soft text: 1th: Brand words, soft text constantly appear in a certain brand words; 2nd: Very clear Contact way this is the advertising of soft text

Second, after the chain how to do? Can you make a soft paper?

First: What is the role of the chain? Some, outside the chain can better let users find your website products, to help search engine better meet the needs of users, a new station in the absence of rankings, is to rely on the chain and other means to carry out the first step of drainage, increase the weight of the site. So outside the chain is absolutely necessary to exist.

Then, the Green Luo algorithm 2.0 come out, the outside chain what should do?

According to this outside the chain of user clicks, stay time and whether this page into your site and other ways to assess, then the chain as long as there can be searched, content can meet the needs of users, with an extension of the content of the article can extend the user access to your site, then, Baidu will evaluate your outside the chain of validity.

The chain uses the long tail keyword to make, because if uses the target keyword then the distribution outside the chain that platform's weight is inferior to wants to close the website the homepage weight, however is if uses the long tail keyword to carry on the production, then the weight can make the general website inside the page.

First: Can search the

So since it is necessary for users to search through the keyword, then the use of commonly used long tail keywords to make.

Where is the outside chain released? but also in the same nature of the forum to publish, because the search engine evaluation of different product keywords The nature of the platform ranking is different, the medical station in the global mechanical network issued outside the chain to get the ranking is very rare, even if it is just released after ranking, search engine in the detailed analysis of the site, it will be the ranking brush off.

Second: To meet the needs of users, title requirements

Third: Guide users into your site