Hammer: How to stop smashing your feet

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By a hammer smashed Siemens, Lao Luo's feelings smashed into the hearts of many consumers, his hammer phone is accompanied by feelings to get a sufficient amount of orders. And recently, Yonghao and his hammer phone once again focused on the eyes of the people, but this time, he waved the hammer is smashed on his feet, although not deadly, but at least it will hurt for a while.

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Hammer hit Foot 1.0: Foxconn questioning production capacity

"The last 10 days, probably the hardest 10 days since the founding of Hammer technology, our capacity is worse than the worst in the plan. "Yonghao and his hammer on the micro-Bo said, the current hammer in the" production line Under-run "," worker assembly operation is not skilled "," quality control standards are not unified "there is a problem, but," for the product pride, for the production capacity ashamed. " ”

The responsibility to the capacity of the body, and the debt of more than the pressure of the Foxconn share responsibility, cleverly to resolve the crisis more than half, at the same time through the very sincere customer service, so that the majority of users very quickly accepted their explanations, and again gave the hammer and old Luo and their feelings of trust, This hit the foot Crisis 1.0, can be said to be a more complete period. At the same time, it must be said, if the hammer is a PR company, then this company must be exceptional, their crisis public relations than the general public relations company to do more professional, in terms of production, the performance of the hammer is quite amateur.

"To find Foxconn OEM", it seems to improve product quality of the key action, in the mobile phone just pushed out, Lao Luo and his team did not take Foxconn to do the endorsement, but such a small 200,000 of the order, for the huge volume of Foxconn, certainly the attraction is not too big, It is more impossible to come up with a mature team to do the iphone to work for the hammer, in this predictable business environment, the good quality of the hammer phone should be far below the industry's normal level is expected, and "to digest the current order, it will take a few months", but also exposed his good product rate should be less than 50% 's tragic situation.

Hammer hit Foot 2.0: Public opinion pain, business in embarrassment

Put Foxconn in the block with himself (though only saying "shame for capacity" didn't name Foxconn, but for most people, "capacity is called who" already clear can not clear again, may for the hammer hit the foot to stop the pain, but "is the drug three-point poison" the truth who all understand, the faster the drug, the more toxic, "production capacity" The drug is pain-relieving, but it greatly increases the risk of hitting 2.0 of the foot.

Factor 1, Foxconn Fange : First of all, in order to 200,000 of the meager profit, to catch their own brand is black, Foxconn high-level certainly unwilling to do this single business; second, "You complained about a waiter, still eat in that shop, neither old customers, but not to give a lot of tips, Do you still want the waiter to spit in your meal? "And so on Weibo," the production time of the hammer phone will be extended to the beginning of October, "perhaps just an optimistic estimate.

Factor 2, the opponent checks and balances : probably at the beginning of the hammer established tactics, is fast track approach a wave of the flow to do their own, but failed to achieve the "fast" This key point, the future will be largely subject to the opponent. While the apple of Steve Jobs is no longer outstanding, it is not too difficult to pinch out. Can even be malicious speculation, "put the hammer production time until October, then and in mid-September full invasion of China's Iphone6 to fight a positive war." "--that, perhaps, is the office of the iphone, and Foxconn is only the performer. (only for speculation)

Factor 3, the renminbi restriction , "Time is Money", although the information obtained on the micro-Bo said that the actual amount of withdrawal is not much, it seems that the business of the hammer has caused a greater impact. However, this stagnant time will slowly lose the original attracted to the believers, in addition, the lengthening of the cash cycle will greatly dilute the hammer's financing capacity, because for investors, to pay for the feelings, they need to spend more than 3000 dollars.

For a start-up enterprise with a low risk-resistant ability, these risks may not be molded, but once they are molded, they might become the straw that will crush the camel.

Future recommendations: Convergence domineering, the king of the line

What can a hammer do later? As the professional is not in marketing, so just put forward the following two superficial suggestions, perhaps not very useful, but also say laughable it:

1, the convergence of domineering, to tip:

first of all, the attitude-with more consultations, instead of strong requirements, to serve the good Foxconn, think of ways to use good, manage it, if the factory of the present team do not good, can spend some money to please a good spot in the factory "supervision." Can you add some more costs and discuss them with them to increase the mature team?

second, concessions -regardless of the problem in their own management or OEM factory, as a direct relationship between the business, should be carried over the pot, the public opinion of the responsibility to understand the point, are their own fault, they do not manage well, perhaps this will be wronged, but the appropriate concessions can enhance each other's coordination degree ......

2, the king of the line, the United foreign aid:

As long as someone help Hammer, help him through the most difficult period of time, (Micro Bo said, the most difficult is 10 days, but the most difficult time may be far more than this 10 days), will be able to keep the cloud open to see the moon, and meet the criteria for the best partner, there are two main categories.

software Cooperation Direction : bat in A, or 360, the two similarities: rich, willing to spend money, there is a flow (channel), the hardware of the attempt are relatively large, have done mobile phones, although all failed, but there is a bit of foundation and network, more powerful software research and development capabilities. 360 of them may be more appropriate, in bat enclosure because the amount of money has not been a big move, so eyes to the hardware, has made a 360wifi, also open the box, mobile phone as a high margin of hardware industry, is the future of mobile phone traffic hegemony of one of the key, Yonghao as long as the Zhou Hongyi hand, The probability that the other party will catch up should not be low.

hardware cooperation Direction : Hisense or TCL, the two things in common: rich, wired under the channel, production capacity, the main business is television, do not do mobile phones, the supply chain is not worse than the mature handset manufacturers, at least the panel's bargaining power is definitely stronger than the handset manufacturers. Among them, Hisense may be more appropriate, as a television technology started the brand, Hisense in mobile phone product development, quality control and process manufacturing has inherited its style of television, more able to complement the short board of Hammers, at the same time, after the 4G license down, it started very fast, a lot of mobile phones, also began to prepare independent sub-brand, If you catch Hisense, the hammer may have greater autonomy. In addition, through the background of Hisense Sasac, hammers can also be faster to catch the three big communications operators of the ship ...

After a funny and horrible smashing of his feet, Yonghao and his hammer left or right, a topic that deserves constant attention. But undeniably, his feelings and craftsman heart, indeed for us to bring a very recent domestic mobile phone, no money for its capital injection, only for its campaign, but also sincerely hope Yonghao next exam, hammer don't hit their feet again. (New discoveries of science and Technology, Constantine/Wen)

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