Hand travel promotion round-trip transport really good?

These years, there are many hands-on tour of the company around the hands of the transport platform http://yyjia.com/, using the promotion of the end of the way, the use of hard advertising promotion. The best example is a few years ago, "Million King Arthur", released on the day of nearly 2 million-3 million yuan advertising costs, but the promotion is still the end of the bombing method, this is the first time in China.

In fact, "Million King Arthur" This promotion practice and the pros and cons believe everyone also see, although can hit accurate users, in the short-term produce direct effect, the formation of a certain cluster effect, but in the promotion of the cost like a bottomless pit, and seize the precise user can also be difficult to directly copy to another game.

In the channel for the King's domestic market, Shanda walked a different road, on the one hand the game itself and the brand to promote the promotion of the basis of the guarantee and convenience, on the other hand from the user-oriented precision, this and the traditional hand-travel promotion of the road seems to be the most suitable for "Million King Arthur", If some people so-called traditional hand-travel promotion mode can not even achieve today's effect. Of course, this road is not suitable for other games, even grand is difficult to copy. In the thinking of how to squeeze the head to do the promotion, it is better to start by hand to travel intermodal.

Hand travel promotion round-trip transport really good?