Hand Travel Promotion: the World Martial arts only fast not broken

The promotion of mobile games has always been a problem, the mobile Internet is updated every day, the player's thinking is also constantly affected. The traditional promotion mode of hand travel has become a little chicken, tasteless discard food. In the fast-paced work, study and life, people may now be more receptive to is fast, convenient. The so-called World Martial arts only fast not broken, in fact, is a truth, the complexity of the simple, and constantly pursue the idea of few but good, give up the flashy way of promotion, let the player quickly accept the game or the player's interest in the game.

1 . Reduce the consideration of non-core and pan-VW users

All the game promotion, want to affect more, a lot of users. But the biggest problem is that it's hard to really affect those users. For example, when doing user analysis, there will be a lot of colleagues will be portrayed in the image of an urban office user: Wearing a white shirt suit, high income has the ability to consume, love fashion trends, hobby RPG, play 2 hours a day ... .. In fact, this user analysis is very scary, too rough generalization, is an invalid analysis.

2 and reduce the replication of existing promotion cases

Before someone would ask me the question, how do you promote in the end how to do ? What is the subject ? What is the promotion of rhythm ? I am happy to share this situation, but in fact most of them do not have much reference value. In addition, there are some friends in the industry, like to analyze the case of others, must make a set of hands, feel a kind of "PPT in hand, the world I have" feelings.

3 , to reduce the impact on small, hot spots to consider

Marketing promotion is not playing house. Because our cost budget is limited, so we want to invite a star face, will not invite the star. Because we do not know how to advertise, so simply put a hot spot. Because we wanted to do a big thing, the result of human energy is not enough, it became a short-chipping. I think this is useless. Or, basically, invalid.

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Hand Travel Promotion: the World Martial arts only fast not broken