Hand-tour Market competition is fierce, transport trends are obvious

if the 2013 compared to the hand Lang Yuanying words, experienced 2014 years of crazy growth, the whole hand tour has begun to become rational, 2015 inevitably into the large area of the shuffle period. Up to now, the entire mobile internet market active mobile device has exceeded 900 million units, the market has moved from the incremental market into the stock market, the demographic dividend has disappeared, the entry threshold of the hand tour and development costs will be greatly improved.

1, the hand tour will be more diversified

2015 will be the hand-tour market towards a more mature one year, the market to mature symbol lies in the gradual improvement of market segments. From 14 Q4 Various types of games can be seen, cards and leisure puzzle games Although the ratio is still high, but the difference with other types of games has been less obvious, hand-tour market has shown a variety of gameplay.

2, heavy hand tour has a large space for growth

from 14 new tour online and online games to open the number can be seen, the second half of 14 heavy hand Tour has a clear growth trend. In particular, with the outbreak of IP, equipment and network environment upgrade, the next 15 years heavy hand-tour also has obvious opportunity to dig. Heavy game relatively light casual games, the content of the game more rich, more mature players, pay will more obvious, so 15 years is likely to usher in a serious high-paying players concentrated outbreak, heavy game market share will rise further.

3. The time fragmentation feature of the hand tour is no longer obvious

With the game content of the heavy, hand play home game time fragmentation phenomenon is more and more not obvious. The average player who grew up at 30min in daily use was up to 39%, and the average number of players who used more than 5 times was 53%. Hand play home to a single game, the viscosity is more and more high, mainly due to the rise of action and role-playing games, hand-tour industry gradually from moderate to moderate game to medium-heavy game.

in 2015, as a whole, the hand-tour market competition will be more intense, but the hand-tour growth is still strong, is expected to remain 20% growth. In the future, the share of the whole game market will continue to rise, breaking the main position of the end tour, but the competition will be more intense. With the decline of the application store, the hand-tour will gradually turn to intermodal transport, so the www.yyjia.com of the future market potential of the hand-travel intermodal platform is not predictable.

Hand-tour Market competition is fierce, transport trends are obvious