Hands-on video sharing spread the actual combat strategy--"Piano Master"

2015 hand travel industry into the peak, all types of hand-tour to emerge, competition is very fierce, game promotion and operation of the way becomes particularly important. For hand-travel, video recording is a brand-new way of promoting, and the video social is the trend of the future.


Piano Master is a music rhythm game, built-in mob's sharerec hand travel recording sharing function, recently fully updated UI experience, seamless integration of video sharing function, players can play the perfect piano, to achieve the edge of the side of the play or you play my singing application scene! At present, the piano master player has uploaded more than 7,000 video, video sharing rate of more than 30%, reflux rate is reached 600%, user activity and viscosity has been significantly improved, but also for the user growth brought considerable traffic.


We take the piano master as an example to analyze how to use the hand-tour video sharing tool to promote your game, and to achieve a differentiated fine operation.


First, the video viewing entrance setting is obvious

Piano Master Video viewing entrance at the bottom of the homepage, open the software to see "My Video", here to see all the players uploaded video.

This is very important to help players quickly understand the gameplay of the game, the player to watch other people's video, compare heart stimulated, greatly enhance the player's activity.

Second, in-game video social relations

In the "My Videos" community to watch videos, players can point to each other like and comments, each player can also set their own account information, you can also view other players ' information and videos, and learn from each other.

The advantage of this is to be able to extend the player's online enthusiasm to the line, to launch friends around to play the game, and compete with each other, than who play better, further the game's active into the transmission of power.

Third, video recording sharing function set smooth

This involves the design of the game recording node, that is, when to start recording, when to end, when to watch and share the video. The Piano master's design is very simple, the player starts to record automatically when playing the tune, stops the recording after the game, will record the player's game core process. Then, this time into the score transcripts, players can choose to replay this level, you can also share the video, the moment just uploaded to their own video space, you can also share the circle of friends. From the UI to the process experience, it's all very fluid.

Game process Video-upload video-share video, the entire function is the game is not part of the section, but also cultivate the player's habits.

(score scores) (upload video, share)

Iv. sharing communications, stimulating downloads

Take the most active circle of friends as an example, the small series will be video sharing, immediately have a friend Click to watch, and watch the "Download Now" button on the page, you can directly guide curious or interested friends to download the demo. This kind of word-of-mouth dissemination is free and the best effect propaganda way, the game video transmission conversion rate can reach 20% above.

(Share to Friends Circle)

(Download jump AppStore now)

After the piano master embedded the Sharerec hand Tour video to share, uses the game video operation to be very successful. This new way of promotion, will become a hand-trip to get users of one of the important channels for the hand-tour to save a lot of operation and promotion costs. Sharerec and piano Master for the hand travel industry exploration opened a precedent, piano master will become the hand travel video industry classics.

Currently Sharerec support iOS and Android dual version, suitable for Unity3d, cocos2d and own engine, hand tour developers may wish to access Sharerec actual operation, without reservation queue, download the SDK by themselves, the entrance rec.mob.com.

Mob will continue to provide developers with more interesting development tools, as well as free technical support and operational services to make development easier.

Hands-on video sharing spread the actual combat strategy--"Piano Master"