Has Le Vision played for 3 years as a TV-eyed runner or a leader?

In the industry's teasing, le Vision is a "conference" driven by the company.

In the eyes of consumers, le Vision is a video, television and even the car and other fields have products of large players.

650) this.width=650; "src=" Http://s5.51cto.com/wyfs02/M01/7F/DA/wKiom1cwCirjmrbhAAFFE8QYTwM486.jpg "title=" 587226868753853953.jpg "alt=" Wkiom1cwcirjmrbhaaffe8qytwm486.jpg "/>

Wen/Zhang Shule

In Jia Yueting Pavilion, le Vision of the family, its May 7 published on the public "Le video Super TV 3-year-old", he boasted that the video is blindfolded running. This may be his own definition of the whole industry chain of music.

In just the end of the music vision "April campaign", the 4th generation of Le Vision of the Super TV, as Jia Yueting Pavilion in early April released the "Hardware Free" open letter of the number one vanguard, the price of 50-inch internet TV to hit 2499 Yuan, also quickly let Super TV daily sales climbed to 549,000 peaks. Is this still a blindfold?

The dancer in the dark, the key is the rhythm to

Controversial music vision, perhaps enjoying the controversy. Because the industry's teasing and questioning allows it to hide its intentions deeper.

"It all started on September 19, 2012, and we officially announced our foray into the internet TV industry. "Jia Yueting Pavilion about the rise of TV, in fact there is a very key word--sunset industry."

In fact, the Internet TV in the music before the bureau has been not new, and even appeared three or four years ago. It was only the traditional TV makers that used the concept at the time, and the concept was just a networking feature and a few copyrighted programs on demand.

In the Internet companies are still struggling to enter the smartphone, the traditional TV manufacturers continue to create concepts on the parameters and screen, video sites are still buying TV dramas at the time of the copyright, the choice of music, in fact, with a strong vertical integration of innovative means. By breaking the boundaries of the three forces, we have found a new market. A chance to become another industry by adding new elements to the sunset industry.

At that time, the industry is still teasing Jia Yueting Pavilion in 2012, the launch of the Super TV "Subversion Day" press conference, depicting the "platform + content + Terminal + Application" four-ring linked to the whole industry chain is a big appeased.

After many years, this appeased, has become a reality. In the two years since the launch of the Lego TV, it has achieved a growth of 100% from 1.5 million to 3 million units, successfully surpassing Samsung, Sony and Sharp 3S in domestic smart TV sales. And this year also to complete 6 million sets of targets, into the domestic top three.

This may be the rhythm of the dancers in the dark, more than the edge of the map to explore the new blue sea competitors, earlier on the rhythm of the beat. And then, Smart TV, e-commerce and ultra-thin, all in the various technology and marketing and other nodes above, faster than the opponent half-shot.

For the innovators of the internet industry, this rhythm can be summed up in a quick iteration, but for the music vision, perhaps its subtext should be to pull the high threshold, so that the Blue Sea window of the music vision becomes longer.

Hardware free? Is it just a prelude to a new round of price wars?

Through the eyes of the run, hatched the music vision sports, music vision Cloud, music Vision film, le Vision Intelligent Mobile four unicorn, to achieve 300 billion market value of the visual ecology, apparently in a violent expansion period.

Compared to the domestic chaos, lingering on the Super TV hardware free topic, le Vision in fact prepared a more controversial big move-into Silicon Valley.

According to media reports, le Vision in San Jose's new headquarters officially launched. It also has offices in San Diego and Seattle, including the Super car research and development team, which has more than 1000 employees in the United States. In addition, it has been reported that Yahoo's Santa Clara in California, about 200,000 square meters of untapped land sold to the music, the site near the heart of Silicon Valley, Yahoo's Sun Valley headquarters is about 6.5 kilometers away. In the valley of gold, it means a high investment.

This is actually one of the music vision to step ahead of the beat of the layout, in addition to the Silicon Valley in the whole from the mobile phone, television to the technology of the car, it is actually more for the products, especially the TV consumer goods into the U.S. Market Foundation.

At the very least, the concept of free hardware will be able to create a breakthrough in such a march. Price advantage in any region, always attractive, whether in China, or the United States. "The music-video super-TV is basically in short supply in America. "Graduate, the head of North American operations, has revealed confidence in his words. And this step to achieve, in fact, is not simply on the price, but the super TV itself in the hardware performance can really impress consumers, the performance is good enough.

Even at home, hardware free is not a simple price war prelude. Even though buying a free smart hardware from a member of the music store allows other hardware-based rivals to feel a strong price boost, the loss of hardware sales can put a greater strain on the music vision.

In which, it is clear that the last stand, that is, the so-called "ecological anti" can successfully let Le view through content payment to fill the deficit of hardware losses.

And regardless of other content derivative such as e-commerce, only in the film and television resources, May 6, le video pictures into the music video scheme formally disclosed, has fully demonstrated the vision of the plot, not only through the low-frequency television products, occupy the family, and Youku Tudou, Iqiyi art and other online video competitors to form a distance gap, Use original content to enhance the exclusive elements that you have in your hardware.

Using something that no one else has to stimulate the pay habit, this is also the law of the increasingly strict copyright in the field of Chinese language creation. In the music vision, the added value of the member is higher, not only the virtual network identity and watch more films, there is a real TV included. The results of a "member free day" to test the user's choice of membership and hardware showed a solid positive result with 549,000 units.

Hardware is free in the pay habits to nurture the nearly mature eve, in fact, there is a natural casing possible. But it is still a wild-eyed gamble, perhaps a pioneer and a subversive, or perhaps a martyr.

After all, martyrs, subversion, and followers tend to tread on such nuances in front of the beat, in the middle and behind.

Zhang Shule: zsl13973399819 book has "cross-border-the Internet era must first understand the big defeat"

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1771409

Has Le Vision played for 3 years as a TV-eyed runner or a leader?