He Tao: The eight core elements of Taobao optimization

Do site optimization friends will always put their eyes on the search engine, in fact, with the development of the network. A new fat soil has been seized, in my opinion that the treasure is Taobao optimization. Sometimes I will also think that after all, search must be in some aspects will be interlinked, for us to have the basis of website optimization should be very simple. I am very much in recognition of this view, and also through the He Tao summary: No matter what the search for their ultimate goal is to their user experience

A user experience? It might be a little empty for a lot of friends. Do optimization is this saying, do Taobao is also this argument, often is said easy to do difficult. After all, there are too many things to consider, including the decoration of our shop and so on. But fortunately today He Tao is not to talk with you about the truth, I want to Taobao optimization through my understanding of the summary point of thought out for everyone to reference.

Taobao store optimization of the core summed up on the eight points: the next shelf time, kitchen window recommendation, popular baby, shop reputation, search options, set promotions, keyword matching, to join the elimination of the next step of my analysis.

　　Next Shelf Time

For the next time why it is so important, in fact, I have done a data survey. Specific data you can go to see "Taobao Optimization data statistics and analysis" you can carefully look at this article in the form, this form is I did in the second half of last year. There are statistics on how to do the data and there is also a special mention of baby's remaining time.

Taobao from the perspective of my personal idea is this, because we all said to consider the user experience, after all, Taobao inside or buy and sell for more. Let's imagine, if we buy things in the mall, what kind of things are cheaper? What kind of things do consumers most want to buy? Actually, that's the time for discounting and clearance. If a baby's referral time is coming, does that mean it's going to get off the shelf. That is, the sale is not sold? This time Taobao will be near the shelves of products placed in the comparison of the former position is not difficult to understand.

　　Kitchen Window Recommendation

About the kitchen window recommendation I want to say is: Please cherish those few kitchen window bit. Here is a small trick: we do in the kitchen window recommended when we choose products must pay attention to, which can be our store of the town store treasure, only our family's only products. Can be my price on the relatively cheap, cost-effective and relatively high products. Because we have to consider, it is possible that our store on these few products can take to a good part of the sales volume.

　Popular, baby.

This point in the last year when I was operating Taobao shop has not been considered so deep, through further data mining and operation. The popularity of baby will be the impact of our Taobao ranking a major factor.

It's still the same. We stand in the perspective of Taobao to think about this problem: in our China has a special habit that the more popular, buy more products even if it is not a good product, we will have that want to try. Further, in fact, if the product itself is not good, not popular love You are also very difficult to sell popularity ah. So the popularity of the baby will be in the ranking factor is also very normal

　　Store reputation

The credibility of the store in fact, I do not say that we all know, we look at Taobao brush the reputation of the market will know. Why there are so many people want to brush the credibility, most of which can explain this thing is good, and certainly the benefits are not small, this is because he will affect the ranking and affect the consumer of our shop a trust.

　　Search options

In fact, this is not to say that it is absolute. To make it easier for users to find the information they want more quickly and efficiently, users will think of everything to delete some information. Taobao inside there are more direct embodiment, so want to have rankings in the search options, we have to take into account the factors inside oh. Because Taobao Resolute will not let the search women's options appear in men's products.

　　

　　Set up Promotions

Set up promotions to my understanding is after all, Taobao also want to make money, occasionally we still have to consider in Taobao spend some money. This is what we can consider to buy a promotional items such as buying a delivery. The cheaper things are for the user, the better. This is always the goal they pursue. We are going to do it, we have to do the amount of running in fact can also make money.

　Keyword Matching

Speaking of which, I believe everyone can understand this thing, and I will not mention it here. But there is one thing I would like to say about Taobao keyword matching situation is now in my opinion, the position of the keyword before and after the impact seems not very big.

　Join the Consumer Protection

Taobao shop do not add to protect that is the most stupid, you can go to random search a keyword, you can see the front row of products they one of the most obvious feature is to join the elimination of insurance. Consumer protection is actually a guarantee to consumers, if you are afraid of the money will not be back, I think you are too much, 1000 yuan cost I think should still be able to out of it, not to mention so many stores have joined, you still afraid of being cheated? I already told you today, think about joining the Security Council.

In general, Taobao is also a search engine. When his database reaches a certain amount of time, and the data is important to the user. Then he will appear search, there will be a search for competition and bugs. Taobao this market is very big, He Tao also in the continuous learning and excavation. The above summary may also apply now, perhaps in a year or two years some factors will no longer be so efficacious. There is no understanding can add me QQ314304392 us to discuss, you can also go to my blog www.nb-seoer.com message Oh.