He Meng: The two abilities that a network entrepreneurial team needs to have

I've always thought that the Internet entrepreneurship team needs two abilities: first, the ability to obtain viscous flow and active users, the second is the viscous flow and active users into the value of the ability to gain sustained income, the two kinds of ability and high and low to a large extent determines the project's life and death and entrepreneurial success. Tencent active users over billion UGC capacity and market value of tens of billions of dollars in revenue capacity of the tree up a high wall, many of the domestic clamor of the web2.0, did not bring the flow of UGC into the scale of business value and income, in fact, are lack of adequate levels of the above two capabilities.

The Chinese Internet is still very immature until today, although China's Internet users in the number of the world's second, but this explosive growth in the number of games behind the game, more is a round of crazy VC and the origins of the "Free meal" original sin and netizens to pass the time boring worthless and seemingly busy garbage flow. The Gold Tower business model is plagued by a group of entrepreneurs, the Giants rely on their own gold tower of the large area of the bottom of the 90% of the Internet users continue to provide free bread and tea, the spire of the money to enjoy the VIP treatment of the owners are backward entrepreneurs who want to pull also out of reach.

When we take a serious look at today's China Internet: A, penetration rate of 10.5%, such a ratio is actually relative, do not say that developed countries, developing countries, than our neighbour Vietnam are still much lower; second, the structure of the netizen is more than 71% of the age is less than 30 years old, On the other hand, the real business people and policymakers in China are mostly unfamiliar with the Internet; third, the business environment is immature, for the flow and flow, for users and users of the other is, rogue methods are emerging, investment burning money piled up "free" applications and services to make it more difficult to charge; Relatively unitary industrial structure, entertainment-oriented online games and SP These two sub industries in the Internet industry in fact are not particularly big industry, in China has become a lot of enterprise pillars. That may be why there are so many Internet-listed companies in China, but the market capitalisation is probably one of only a fraction of those in Japan or South Korea's Internet-listed companies.

Various countries in different Internet business environment, under the same country environment different Internet application stage, the same country environment different Internet mode, gathers the flow and the user, its value nature all is different, the same quantity is 10,000 IP and PV, mop, Sina, Baidu, Ali, Of course, the business value and income they translate into are not the same. "Garbage Flow", "Silent Flow" and "problem flow" can bring good-looking Alexa rankings, but the real viscous flow and active users is to look good rankings into a good look at the premise of the bank account.

Traffic and user value thinking, for the Chinese Internet, should still be a good thing. At least it tells us that if you do not want to turn your traffic and users into garbage, seriously think about "sticky" and "active" important, seriously think about what you can create value, seriously to improve these two abilities.

Original: http://hi.baidu.com/11149184/blog/item/3654e31106380c7dca80c4b2.html