Help you understand Google Keyword rankings and prices

Help you understand Google Keyword rankings and prices

 

In search engine marketing (SEM), you may encounter a lot of data queries. the following tools can help you learn about Google Keyword prices, rankings, website optimization recommendations, and other related information. Google AdWords keyword search traffic statistics query URL:

Https://adwords.google.com/select/KeywordToolExternal

Usage:

An ideal way to find new keywords for your ad series. In the obtained keyword list, select the desired keyword to add. In the obtained list, you can refer to the competition degree of the keyword ad customer, local search volume, global search volume, and other related data. In addition, you can use the "website content" option when you are not clear about how to select keywords for some websites. This allows the system to help you analyze your website and find the appropriate keywords. Then perform the expansion.

Google AdWords third-party Tool website

Query URL:

Https://www.google.com/accounts/ServiceLogin? Service = adsresellertools & continue = https://adwords.google.com/thirdpartytools/home&followup=https://adwords.google.com/thirdpartytools/home

Usage:

It mainly helps Agent customers and business teams improve work efficiency and quality.

1. similar to a keyword tool, the keyword recommendation tag under the "tool" label in this tool can also find related keywords. In this function, the keywords are divided into 28 major industries, for more than 200 small industries, select your industry keywords for search. You can directly view the ad keywords and search keywords in the query list on the right, and the search traffic of each keyword (only the search volume selected for the current month), suitable for use. At the same time, the "extension keyword" function under the keyword recommendation box can be analyzed to obtain more keywords for your reference. Select more keywords to add and use.

2. For the "account query" tab, you can enter the corresponding website to check whether the website is serving google ads and whether the agency partner can help the customer to open an account. Other functions of this tool are only used by the agent customer service team.

 

Google Keyword price Query Tool

Query URL:

Https://adwords.google.com/select/TrafficEstimatorSandbox? Hl = zh_CN

Usage:

This tool is also called the CTR estimation tool. This helps you quickly estimate the number of clicks you want to set based on your daily budget, language of delivery, region, and maximum click fees. This tool does not need to add keywords to the account first, so you can predict the keywords first. The value obtained at the same time is limited by some of your conditions, so it only has a reference value, not an exact value.

 

Google website optimization tool to improve website Conversion Rate

Query URL:

Https://www.google.com/accounts/ServiceLogin? Hl = zh-CN & service = websiteoptimizer & continue = http % 3A % 2F % 2Fwww.google.com % 2 Fanalytics % 2 Fsiteopt % 2F % 3Fhl % 3De % 26hl % 3Dzh-CN

Usage:

The website optimization tool is a free Google website testing and optimization tool. With this tool, you can increase the value and clicks of your existing website without any cost. By using website optimization tools to test and optimize website content and design, you can easily and quickly increase your revenue and return on investment, no matter you are new to marketing or an expert. You can use it for testing:

1. Improve website Conversion Rate

2. Reduce the bounce rate of visitors

3. Extend the visitor's stay on your website

4. Improve visitor satisfaction

5. Avoid speculation during Website Design

 

The Google website administrator tool increases the display rate of your website in Google search results:

Https://www.google.com/accounts/ServiceLogin? Service = sitemaps & passive = true & nui = 1 & continue = https % 3A % 2F % 2Fwww.google.com % 2 Fwebmasters % 2 Ftools % 2 Fsiteoverview % 3Fhl % 3Dzh-CN & followup = https % 3A % 2F % 2Fwww.google.com % 2 Fwebmasters % 2 Ftools % 2 Fsiteoverview % 3Fhl % 3Dzh-CN & hl = zh-CN

Usage:

It can help increase the display rate of your website in Google search results: it helps the website administrator better manage the content of google search results and view google statistics and data, what do administrators do if the website is not performing well in search. It helps website administrators/webmasters better manage and improve website display and search.

 

Keyword Search and keyword search tools:

Http://www.google.cn/sktool

Usage:

Keyword-based tools provide keyword suggestions.

1. Based on the actual Google search query

2. match a specific webpage on your website with your ad shares and search shares

3. New features in the Adwords account (keywords that match the existing keywords in your account are usually excluded)

4. the search-based keyword tool generates highly relevant and very specific keywords and target webpage suggestions for your website, so it helps you discover other ad opportunities that have not yet been explored in the AdWords ad series.

 

Local Business Center (Local merchant Center) query tool URL:

Https://www.google.com/local/add/login? Hl = en_US & gl = US

Usage:

The logon address of the local merchant advertisement. Help customers add local merchant information. When the local merchant information reaches a certain amount of traffic, google map can easily provide company or service information, which is also one of the functions of google's value-added product services.

 

Google Advertisers topic framework query URL:

Http://www.google.com/advertisers/marketingcycle/

Usage:

In the marketing cycle, from strategic and creative execution analysis and optimization, our tools work together to build a truly effective and unified action. Help you complete the overall selection of advertising solutions.

1. Define your strategy: Your first task is to determine your goals, audience, and messages. We can help users search for websites they visit and their insights on your website.

2. advertisement production: Our production tool library helps you design intelligent, useful, and innovative interactions: they interact with the environment and free messaging tools to optimize the form of advertising payment, attract Users in a wonderful new way.

3. plan your media purchases: commit to every stage of innovation, media planning and purchasing-go beyond the specific media channels, purchase and media, ensure that your emails are actually running, and then continue to iterate, to improve their performance for each medium-sized dedicated tool -.

4. Optimize your advertising series: Who will see your ads? Do they actually buy things? What did they do on your website at that time? The breadth and depth of data drives our audience and advertising measurement tools, providing insights that enable you to always adjust the ROI to maximize marketing communication.

 

Google trend query tool URL:

Http://www.google.cn/trends

Usage:

With Google Trends, you can compare the world's attention to your favorite topics. Enter up to five topics and view the frequency of their search on Google over time. Google Trends also show how often your topic appears in Google news reports, as well as the geographical regions that are most frequently searched. Google Trends will analyze some Google Web searches to calculate the number of times your words are searched, and compare them with the total search volume on Google over time. Then, we will use a chart to show you the results, that is, the search volume Chart drawn in a linear proportion.

 

Multimedia Tool query URL:

Http://www.google.com/adwords/displayadbuilder/index.html

Usage:

1. easy and quick introduction to multimedia ads! No designer required! You can easily create multimedia advertisements in just a few minutes. Provide your own ad text, images, and logos, and then select your ad format from more than 40 professional design templates.

2. Multimedia advertisements can use dynamic video content of images, Flash, videos and other technologies to convey advertisement information and attract users' attention. This helps you improve your website browsing and exposure.

 

Website optimization tool query URL:

Http://www.google.com/websiteoptimizer/

Usage:

Increase website conversion rate. The website optimization tool is a free Google website testing and optimization tool. With this tool, you can increase the value and clicks of your existing website without any cost. By using website optimization tools to test and optimize website content and design, you can easily and quickly increase your revenue and return on investment, no matter you are new to marketing or an expert.

1. Improve website Conversion Rate

2. Reduce the bounce rate of visitors

3. Extend the visitor's stay on your website

4. Improve visitor satisfaction

5. Avoid speculation during Website Design

Search engine marketing website optimization SEM