In the process of doing SEO to the site, the construction of friendship links is very important, because the link is to improve the weight of the site, ranking the most direct, but also the most effective way, so the construction of friendship links is to do site optimization is an essential part of course, Also do not do a friendship link can make their website weights and rankings have been promoted, because the quality of the link is high and low, high-quality links to enhance the weight of their site, ranking, that we do when the link to the friendship between the link is to distinguish whether the friendship link for the high quality. Below to tell you how I personally do the friendship link when how to judge the quality of the other site.
The first step: look at the site's Baidu snapshot
In the past, we webmaster exchange links when the general view of the other site's PR value to consider whether to exchange with it, but with Google's exit, Baidu in the domestic market more and more powerful situation, moreover, Baidu and Google's algorithm must be different, so the PR value for the webmaster, has not been so important. and exchange links when we generally see is the other side of the site's Baidu snapshot, that we exchange links when, how to see the other side of the site snapshots and exchange links.
In general, a high weight of the site's Baidu snapshot time is generally within 24 hours, that is, the next day snapshot, for example, today is 10th, then Baidu snapshot of the time is in number 9th. In exchange for links, I usually choose the next day of the snapshot of the site to exchange, general Baidu snapshots frequent daily updates of the site is certainly very popular with Baidu, of course, every 2-3 days also does not have a great relationship, we generally choose the snapshot within 3 days of the station, the snapshot is too long the words will certainly not exchange, Because the snapshot is too far away from the station is generally likely to be the site of Baidu punishment, and such a station exchange links words are likely to be compromised. Of course, a special look at Baidu snapshot will certainly not be able to tell the other side of the site is high-quality.
Special NOTE: PR value for us now, although not very important, but in the exchange of links, the PR value or we refer to one of the objects, because a PR value is higher than the general site in Baidu's weight will not be low, because the PR value of higher sites are generally the old station quite popular site, General old stations are more popular than the search engine, but not absolute, but also has a certain reference value.
The second step: look at each other's site included quantity
We are exchanging links in addition to looking at the other site Baidu snapshots, and can not know the quality of each other's site, then we also need to see is the other side of the site included in the number, in general, the number of the site is sure the more the more the better, included a lot of the site on behalf of Baidu is more like to include, have a good weight, Included in the number of more, this site will be better, in addition to these, we have to watch each other's site included in the number of daily, this can be done through a number of webmaster tools to query, if the other site contains more than 100 per day, it is worth exchanging. Of course, single from the surface of the number of the collection can not know the weight of each other's site must be very high, the site must be more popular with Baidu, this is just the surface, next, we have to further observe the other side of the site.
Step three: Watch each other's site's collection speed
In addition to looking at the number of sites included, we also need to observe is the content of the other side of the site included speed, in general, a site just released an article in a minute, or even a few seconds to be included in the Baidu, then it represents the weight of the site is very high, very popular with the search engine, We often say that the second included. Of course, is not to say that a site content must be a second included is a high weight, generally a just released content in a few minutes to half an hour to be included in Baidu, then the content of this site must have a very good weight. We exchange links when you can go to the other side of the site to see the content published in the time and content to publish the time to compare, if the other site most of the content of the collection time in half an hour, then you can be sure that the other site has a good weight, in addition, but also need further examination.
Fourth step: The original degree of each other's website
In addition to viewing the content of the site's collection speed, further we can look at the other side of the site content of the original degree, because we know, search engine is the most like the original type of things, the site content originality, the higher the user experience, the higher the user experience, then the weight is certainly not bad, The original content of a more original site is very popular with the search engine popular and favorite. And such a site exchange links for our site is very useful, then, how to know the other side of the site content of the original degree is high. This is relatively simple, generally we are watching the content of each other's site after finding some of the other site articles, and then to Baidu search this content, to see the content of the first release of the time, or the source of the article indicated.
Fifth step: The outbound link of the website
Analysis of these things, if found that this site has a "snapshot of new, included more, a daily collection of more, included faster, content original high, PR high" then you can explain this site in Baidu is very popular, in Baidu has a pretty good weight, It is our dream to exchange links with such websites. Well, don't be too happy, there are some to analyze, we also need to analyze is the other site's outbound links, that is, the number of links to the other site.
If the other side of the site's friendship link number of a large pile, there are 60, 80, or more, then we will not resolutely and such a site exchange links, because and such a site exchange links, for us, is not meaningful. Because we exchange links the main purpose is to be able to enhance the weight of our site, driving our site rankings. Because the exchange of a friendship link is tantamount to our website to cast a vote, then our site will be divided into a part of the weight, if the other side of the site's number of friends chain is very much, then we have the weight of this site is less, if the other side of the site links number of 80 so many, Our site is basically not divided into what weight, so and such a site exchange links as well as those low weights, snapshots of new sites exchange links.
General I exchange links to see the number of other sites exported, if the number of links to the other site more than 50, even if the other site weight is very high, I will not necessarily exchange. The number of links exported to the other site is less, then your site to the weight of the higher, so and such a site exchange links very value.
Sixth step: Relevance of website content
In general, when I exchange links, I will also see the other site and my Site topic content is related to the site of the industry and my site has relevance. Why do you do that? We can understand this, and other people's website exchange links that is tantamount to their own site to do a very high quality outside the chain, to do a chain like this is equivalent to this site, give us a vote on the site, if we do an industry need to vote for election.
Then, people with relevant industries to vote for you must be more than the non-relevant industry to vote for your vote to be more authoritative, reliable? Therefore, and the relevant industry of the exchange of links between the quality of the link is certainly better than and, the uncorrelated industry between the exchange of links between the site of the quality of the link is high. So, in terms of ranking, if a site's links are related to the link between the industry, then this site will certainly be very good rankings, of course, is not to say that must be exchanged between the industry's strong links between the site, and non-relevance of the site Exchange link can also give you the weight of the site, However, compared to the same trade between the quality of the link is slightly close, if a and you are not related to the weight of the site is very high, then and his exchange of the link quality is very high.
Through these methods to exchange links, the ranking of their own site is a very big help, above are I do some of the site experience to share with you, hope to bring some help, thank you!
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