Highlighting site content to deal with Baidu Green Luo

February 19, 2013, Baidu for the purchase of links, hyper-chain intermediaries, selling links, such as chain cheating, web search anti-cheating team online green Luo algorithm, now, SEO how to break through encirclement, continue in the search engine optimization of the world Shuttle, Shengyuan Network (Suzhou seo, Suzhou Network optimization experts) Feel that the content of the site to do a better job is particularly important at this stage.

is "content" really important ?

1, the original content on the internet has become less and fewer, information flooding, basically the original content will be copied, so not original content will be in the Internet, over time, netizens and search engines will be interested in it becomes worthless, so now is not original content in Baidu, Google and other search engines included, even if included in the morning and evening will also be deleted reasons.

2, and Baidu, Google and other search engines to provide accurate, readable content to survive, if a site to get a good ranking, but most of the content to make users feel unable to read, content is boring, so over time, Baidu, Google and other search engines will naturally give up this site.

3, about the original content to write difficult, so most of the SEO staff will focus on the work of keyword analysis, site structure and internal link optimization, external link construction, and other work, the original content of the relatively difficult, so the SEO staff to 70% of the time used in the hair outside the chain.

4, for enterprises, the original content of their own site is very important, especially the equivalent of their own brand two promotion.

But with Baidu algorithm "three or four times a year big adjustment, small adjustment every day has" and the recent Green Luo algorithm on-line, outside the chain not only more and more difficult to do, and the value also is decreasing, thus the importance of the content is protruding out, this is why original content can in all optimization factor "the King" reason.

How do I get to the ground to perform "content"?

Shengyuan Network (Suzhou seo, Suzhou Network optimization expert www.sysem.com.cn) summed up the "three law four to" approach to the landing to implement the "content of the King" Requirements, the three methods refers to the original content of the acquisition method, respectively, False original method, two processing method and independent writing method; The principle of reliability, authority, uniqueness and completeness to be followed in the writing of content.

1, the most widely used is false original. Since the original content of the website is so important, for a lot of SEO optimization staff to nature, and because the content of original difficult, so the site SEO personnel invented a method of "false original": that is, the beginning and end of the article to modify the middle of the order of the intermediate paragraphs, to replace the individual words, Thus disguised as an original content. Later, with the addition of technical personnel, the market has appeared a number of false original tools, but according to the first SEO observation, the current tool can not completely replace artificial false original, after the original tool artifacts are often "farfetched", reading experience is very poor, so also more can not be taken.

2, two times processing. That is, the Internet has been on the essence of two processing, although still in the category of pseudo original, but the advantage is to improve the user's reading experience.

3, independent writing. As the saying goes, "A sly Fox can't fight a good hunter", with the popularity of various pseudo original tools, Baidu algorithm is also constantly upgraded to adjust, the false original article identification ability has been improved. SEO Personnel for the site, the most "long-term stability" approach or to write independently, completely original,

At the same time, in the article writing process also pay attention to follow the "four to" principle: reliable, authoritative, unique and complete. For example, we go to QQ group copy a chat record, this is absolutely original content, but this is the quality of it? Obviously not a quality content, our website article all the starting point should be from the reader's point of view, to provide users with "reliable, authoritative, unique, complete" content.