HoloLens's father: The smartphone is dead and everyone wears a helmet.

Original title: HoloLens's father: The smartphone is dead the future everyone wears a helmet.

in the smartphone market, whether it's a hardware product or an operating system, Microsoft has suffered a fiasco and shutting down the business is considered just a matter of time. Microsoft has invested heavily in developing augmented reality technology (AR). According to the latest news from the foreign media, Microsoft HoloLens, an inventor recently said that the smartphone has died, the future will be the world of helmets.

According to the U.S. Science and technology news website Theverge reported that the Microsoft technology executive to make this statement is Kimpman (Alex Kipman), is considered the HoloLens augmented reality helmet and the game motion controller Kinect, the main inventor.

in an interview with Bloomberg, Kimpman said, "The smartphone has died and people just don't realize it." "

VR software believes that the future of augmented reality helmets such as HoloLens will replace mobile phones, but he has not given a replacement timetable. Kimpman's bold remarks also suggest that Microsoft attaches great importance to the augmented reality market, and that helmets will become a popular electronic product.

In fact, however, Kimpman's comments may be overly optimistic, with Microsoft's augmented reality project slow, and the consumer version of the augmented reality helmet is nowhere to be reached.

two years ago, Microsoft began to develop the HoloLens helmet, and has since been in the WINDOWS10 conference and other occasions to demonstrate, won the media acclaim. Microsoft is also seen as a leading company in the field of enhanced display.

Microsoft then started selling the first-generation HoloLens helmet to developers, priced up to a staggering $3000. Sales of the HoloLens development helmet were reported to be sluggish, mainly because of the high price. The developer purchase enthusiasm is not high, will directly affect the related application function development.

It has been more than a year since the launch of the HoloLens helmet, and today Microsoft has not released a timetable for the release of the consumer helmet. Recently, foreign media reported that because of the obvious technical advantage in the AR field, Microsoft is continuing to develop a successor version of the HoloLens helmet in a "slow-deliberately" manner, in which Microsoft will not launch its second-generation helmet in 2018, but instead chose to launch its second-generation helmet in 2019.

It is clear that Microsoft is developing in such a methodical way, in stark contrast to the competition and dynamism of the virtual reality market, and whether Microsoft can continue to maintain its technological leadership in question.

in the field of enhanced display, many giants have "revived". At the recent development conference, Facebook's boss, Zuckerberg, blew the horn for augmented reality, and the past-favored virtual reality business was rather cold. In fact, in the VR market, Oculus, a Facebook takeover, has become a laggard, and the situation is very dangerous.

In addition, Apple has confirmed that it has entered the enhanced display area, but Apple has not disclosed the specific research and development of the helmet products. It is reported that Apple is developing a mobile-phone-based augmented reality glasses that may even be presented at the launch this fall.

virtual reality and augmented reality are very different, in fact, VR has now fallen into a cloud of doubt, HTC, Oculus and Sony three companies of the external helmet (need to connect external computer or game consoles), the first year sales less than 2 million sets, more than 2000 U.S. dollars total Cost, So that VR can only become a niche market. In addition, many manufacturers to launch a cheap "hand-machine Helmet", the user experience is inferior, even with the video disguised as VR to deceive consumers.

ar belongs to the superposition of virtual information in the real scene, which is considered more practical. For example, relying on AR technology, users only need to shoot a tree, the relevant software can immediately identify, and in the photo shows the various information about the tree.

AR Editor In addition to HoloLens, another a billion of-dollar VC Magic Leap is also developing AR helmet, but the company is facing technical difficulties, and was attacked with special effects video "performance" product capabilities to deceive investors. Whether Magic Leap is capable of introducing revolutionary AR technology is still worth watching.

HoloLens's father: The smartphone is dead and everyone wears a helmet.