Homepage article layout tips to increase the click rate

Source: Internet
Author: User
Stationmaster Most need is what, may get a unanimous answer: flow. Yes, whether it is to do simply rely on the Advertising Alliance site, or do e-commerce stations, industry stations, whether relying on search engines or by promotion and word-of-mouth, or to do products and services to allow users to actively find the door.

In fact, frankly speaking are doing traffic, because whether it is a valid user or invalid users, long-term users or short-term users, visit the most direct embodiment of the site is the flow, although there are good services and products, the site even if the flow of less solid user base can also be a steady stream of profit, but the flow is always the basic site, Webmaster all want their website traffic the more the better.

Recently from the Admin5.com home page article layout found some tips to improve the flow of ideas to share with you. First of all, the article A5 home page composition, basically the number of articles per day in about 120. Most of the submissions from the webmaster, experience, net earn ideas, novice tutorials, webmaster interviews, SEO optimization, these and stationmaster is closely related to the webmaster experience of things, so more contributors every day. In addition, there are some reprinted internet interviews and news reviews, some and stationmaster close relationship, some and stationmaster relationship is not big. Another source of the article is the editor of the reprint and original, the proportion is not much, but are editors select carefully selected their own careful writing, and thus will be some good articles. Of course, all of the articles can not be displayed on the home page, some of the content is not easily readable not strong articles will not show the home page, generally can display the first page of the article is the selection of the quality of the relatively high, in the home limited plate, should be the user experience as the center, so that the site column layout user-friendly browsing, From top to bottom follow the main secondary principle, set the article browsing order, so that high-quality content important to attract users of the article can be first browsed by users, so that the user clicks as far as possible to maximize.

Here today is not going to say how the article in the Home page layout, in fact, most of the article Layout skills webmaster have mastered. What I want to say today is how to adjust the article layout in time according to the specific situation of the user browsing the article to further improve the site's click Quantity. We all know that A5 's homepage has a high number of clicks per day, the specific flow of the author has no statistics, but the home page at least 30,000 IP per day, recently found some problems, is generally the top column experience, webmaster News, and interview the highest rate of clicks, such as SEO, Internet, leisure columns because of the column location reasons, In contrast, unless a boutique article or some titles are more attractive and webmaster interests related to a larger article, the general article is not as high as the top column. Another phenomenon is that the top of the column, and webmaster-related high rate of webmaster class news is very high, and the experience of the article in contrast, the click rate is not so high. This may be related to the experience of the SEO class of articles per day more than the number, but are similar to the true readability of a relatively high article rarely certain reasons, stationmaster is fastidious, and the news every day in the update, like the recent closure of the net events and Btchina is close to the webmaster, so the webmaster concern high, And the recent trend of A5 is that the top of the column webmaster News began to rise, some of the news on the Internet and the webmaster relationship is more closely referred to the top. The effect of this change is obvious, some of the Internet in a column hits only four hundred or five hundred of the news into the Webmaster News column, the number of clicks multiplied, although the news was more mentioned above will make some of the experience of the article is squeezed into the following and columns, but look at the statistics show that the overall click rate is significantly improved, Stationmaster pays close attention to the news clicks the quantity greatly enhances compensates the experience article on the flaw.

In summary, we can see that Web site not only to pay attention to the general layout of the site, but also always pay attention to what kind of articles users like to click, in which column is more likely to increase the click Rate, which articles have been reduced to the secondary position of little influence, which articles were mentioned more important position to make up for the former missing Always pay attention to user needs and browsing habits, reasonable layout articles, can effectively improve the click rate.



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