How a good design is Born: 100 things about good design

Good design has the power to attract people's hearts. You'll find that even seemingly good designs can make people pay more for a premium. But a really good design, with a unique perspective and wisdom to constantly revise the various loopholes in life, to provide aesthetic beauty, of course, can also help the company shape the brand. "Designers are loved because they have something they want," said designer Mitch Kaupol, in the 1990 Software design Manifesto. ”

Paying a premium is not just for ordinary consumers, but more and more companies are willing to add design costs to their financial statements, hire professional design consulting firms, buy dozens of of creative teams, and even be willing to reach a strategic partnership for sales profit sharing. While companies such as Frog Design (Frog) and Continuum told Caijing Weekly that their Chinese customers would still prefer an immediate-effect design, more and more companies do not just view design as an added attribute of the product-they want to solve the problem from the source, Make your products unique.

Text | Yang Ying Qingyue special Hu Yun Drawing | litingting

People who create something different sometimes need to have a gut instinct about what's going on: Why does a heater have to emit a smell of dust? Why does the headset always wear around to make a mess? 1980 years, British government researcher Jane Fulton Sury (Jane Fulton Suri) The reputation for helping to improve the lawn mower and reduce consumer accidents (many people cut their toes because they don't know the handle and switch) is still a pity: I always study after things have been designed, but the problem has already happened. Later Suri met the David Kelly (David Kelley), who had just started the Ideo design company, and added her insights to design prophase research and modelling-a starting point for anthropologists to enter the IDEO.

The best example of intuition is Steve Jobs. "Some people follow their intuition," says Tom Kelley, another founder and David Kelly's younger brother, Tom Kelly Ideo, the first financial weekly. If you are another Steve, Just go ahead but if you are not, you need some process and method. "In the 1990 's, Samsung set up a research and development center next to the headquarters of Ideo in Palo (Palo Alto) in Silicon Valley to improve the innovation process."

Even Mr. Jobs followed the design process, and his brilliance was that he did not listen to the demands of consumers, but to meet their potential needs. And he's never been the first developer of technology, on the contrary, he knows how to turn existing technology into a user-friendly product. He believes in the power of good things.

We are also trying to find the good things and the logic behind the good things--this is why the first financial weekly holds the "Great Design" award every year. But this year compared with last year, two things are not the same.

First we changed the rules of the selection. In order to maximize the range of good design, we asked the designers of independent and professional design companies to submit two pieces of the design they thought were great, the time of the market in two years, and not limited to China; Finally, we got 80 products (as you can see in the previous picture, the variety is really amazing), Then invite the company's management, which has a high degree of market and user relevance, to screen out three best designs. We also launched a vote on Sina Weibo, and finally the best design ─wacom inkling Digital pens selected by Weibo users coincide with the results of the executive panel's vote.

The interesting thing about this rule is that the product's recommender may not be the designer himself. "Global design competitions are designed to give recognition to designers, but you are not. "Continuum China CEO Chris Hosmer has been skeptical:" You know, it's strange. "But when it comes to looking for products like Boeing 787, there's nothing to be surprised about: It's much more fun than a disciplined award."

Another thing is November 30. We frog with the workshop to discuss the trend of China's innovation, the participants are the judges of the awards. We try to find effective brainstorming methods-compared to the results, the correct thinking process may be more valuable ─frog creative director Brandon Edwards raised five questions, and then the whiteboard on the wall is full of possible questions related to the key words, the judges hand a stack of n times paste. We put what we want to say in different colors n times paste, sticky whiteboard. In the elaboration process, the same or the opposite opinion of the note is glued to the core point of view around the note-finally we found that the past meeting in the view of the same as the water through even if, now together but have more imagination to stimulate the effect.