How ASP can fully tune data with HTML tags

There is a section of data in a database field (welcome):<p> Welcome you <br> Welcome to your arrival </p> set a variable A, reference it, such as: Dim a A=rs ("Welcome") but the problem is, At present, a is stored in the compiled "welcome you [line] Welcome to your arrival", that is, if a is displayed on the page, the <p><br> and other labels will not be displayed. What I want to do now is how to make a stored in a completely not compiled, the existence of <p><br> and other HTML tags, and then display, but also to display the HTML tags, and do not compile!
can also be very simple, direct output a=server. HTMLEncode (RS ("Welcome")) and then directly output a <%=a%> or Response.Write A on the line!

How ASP can fully tune data with HTML tags