How big Chess is Xiaomi working with the core?

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In Xiaomi just held the conference, in fact, the most critical product only two, respectively, a big small-55-inch Millet TV 2 and red Rice 2A. This one, the red rice 2A to the market impact is even greater, after all, its price on the day of rice noodles only 499 yuan. This means that millet with red rice 2A directly into the low-end market below 500 yuan, so as to complete the overall layout of lower secondary products.

Red Rice 2A is able to achieve the ultra-low price of 499 yuan, one of the key is the use of core technology launched by the core lc1860c processor. The introduction of Red rice 2A, in fact, millet step-by-step painstaking results. In Xiaomi's planning, what role does the core technology play, and how big chess?

The most familiar strangers play an important role in the core

Bringing in the core seems to make many of the masses of consumers can not touch the mind. After all, with Qualcomm, MediaTek and other familiar processor manufacturers compared to the core, whether in popularity, technology accumulation, shipments, etc. are far inferior. In the past, the United Core technology is not known because it has been focused on TD-SCDMA and TD-LTE technology research and development. But in fact, the United Core technology has also had its own glory. The core LC1810 processor was once the benchmark of TD thousand-yuan dual-core intelligent machine, was purchased by many handset manufacturers, even with the core processor of the cool 8190 also hit the market three months sales of millions of results.

But the 3G era of China Mobile's not to force, after all, still did not give the United core technology too much development space. TD-format mobile phone sales slump, restricting the evolution of the core, brand awareness is low also make it not known to the public consumers. And last November, Xiaomi's pine cone technology and Datang Telecom's core technology signed the "SDR1860 Platform technology transfer contract", The SDR1860 platform technology, which is officially developed and held by the core technology at a price of 103 million, and the commercial 4G, which is represented by Td-lte, will play an important role in the Millet ecological circle.

Supporting the core, the achievement of their own millet ambition is not small

Realistically speaking, if not to embrace millet this thigh, even if the United core technology in Td-lte technology accumulated more, it is difficult to have a place. After all, it has been free from the edge of the market, it is difficult to get the one or two-line handset manufacturers "discernment", in front of the 4G terminal sense of existence is almost zero. Today, with ultra-low-priced red rice 2A, the United Core is a gorgeous turn, formally boarded a broad stage.

Predictably, under Xiaomi's strong channel and internet marketing, red Rice 2A will become a big sell model, sales of millions really is so easy. And in the impact of millet, the domestic handset manufacturers who are good at following the follow-up, have to buy the core 4G chip, help it in a short time to become the second only after Qualcomm, MediaTek and other chip manufacturers of the third pole.

For millet, the reason is strong support of the core, but also to achieve their own. Rebels has already made it clear that the 2015-year delivery target for Xiaomi Mobile is 80 million to 100 million units. And to accomplish this incredible goal, Xiaomi has a lot to do. According to data, Xiaomi mobile phone shipments last year about 65 million units, in order to increase the volume of 15 million-35 million units this year, only rely on high-end mobile phone products is clearly not enough.

Now with the cooperation of the core, the Xiaomi's terminal price to pull down to the entry level of 500 yuan, will get unexpected results. Both enrich the home product line, for consumers to provide more choices, maximize shipments, but also indirectly to promote the low-end market to regularization, the cottage manufacturers, OEM models, "kill", purify the entire smartphone market. In addition, we have avoided many restrictions on patents, which will bring more imagination to the future development of millet.

The low end of the market has a high-end protection?

But here, I am still a little dissatisfied with millet. In addition to those superficial benefits, Xiaomi is simply "unscrupulous" in its goal of fulfilling shipments. 499 yuan model, how much profit can be? Even if we reach the target of 100 million shipments, it's still far away from being a real mobile overlord, let alone with Samsung and Apple.

Since with the joint-core technology cooperation, the low-end market has a guarantee, that millet can fight for it, to the middle and high-end market to launch a real onslaught? Now Xiaomi mobile phone still take the cost-effective route, tall on the design, quality and so there is no way to talk about. To become a real giant, you have to get rid of the "cost-effective" label. and Xiaomi in order to foothold in the global, it must be in the self-chip more work, for the future full-scale overseas market preparation. Is the core technology able to take on this task? (New discoveries of science and Technology, Constantine/Wen)

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How big Chess is Xiaomi working with the core?