Find the website's main direction
Looking back on his own entrepreneurial journey, Wang Cai felt that for the development of personal websites, the positioning of website content and development direction is crucial. For the survival of the website, if the access volume is the core, the positioning of the website is the key. We often see that the content of many personal websites is all-encompassing. We are pursuing the "big and complete" and "spreading the internet everywhere" style, downloading, forums, chatting, making friends ...... This is a dazzling result. I thought that the website was rich in content to attract more people to visit, but it actually went into a misunderstanding. You know, in the early stages of your website development, you are just an obscure little station. Don't try to be as arrogant as NetEase or Sohu. The website content should be "excellent" and "specialized" as much as possible. Before deciding, you can ask yourself three questions: 1. What content does my website contain? 2. What are the most powerful websites in China? 3. What are my advantages over them? If you can convince yourself of the answer, let alone it. Wangcai chose to be a professional IT news site. The website adopts the popular Blog method in the world. The website is accessible to Internet users interested in IT news, software and hardware. The reason for this is that there was no such form of IT news site in China at that time, which can be used to make up for this gap. Moreover, Wangcai's English is good and can instantly translate a large number of news from overseas sites.
Don't worry about making profits
Some may feel puzzled-isn't our goal a profit? Yes, but before that, we must first solve the problem of website traffic. Otherwise, everything can only be empty talk. To increase the website access volume, we can consider the following aspects:
1. choose free space or paid space: many friends' personal homepages are stored on the free space server applied for from the Internet, but for personal sites that want to make profits, it is wise to choose a paid space. Of course, I do not recommend that you choose to lease or purchase one or more servers at the beginning of the website, which is too costly. We recommend that you first lease a relatively stable virtual host at a cost of several hundred RMB/year. Of course, if you are doing music, movies, software downloads, and other sites with high requirements on space and traffic, you have to invest more in renting or purchasing your own servers, they are hosted in the telecom data center. The cost is about 2 ~ 30 thousand/year.
2. Update frequency: the content is the soul of the website, so that updates from time to time can attract visitors to the next visit. Generally, after the website develops to a certain extent, as the content increases and the column is refined, the website must be managed and updated by new personnel. The selection of the website update time is also learned. First, analyze the peak periods when visitors visit the site, and make the update time slightly better.
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