What are the most important aspects of social mixing? Of course, it is the image. Especially in the Internet circle, the image determines your future development direction and is also an important factor that determines whether you can survive. The image of a website is too bad and is destined to be eliminated by seo/seo.html "target =" _ blank "> search engines. At the 2014 National SEO sharing conference, Zac, the founder of a Daily Post, stressed that user experience can be improved.
Increase website weight, User stay time,
Bounce rate reductionAnd increases in browser views. Anyone who really understands optimization knows that website creation is not for search engines, but for search engines, the ultimate goal is "user", websites & rarr; search engines & rarr; users, only when the website is directly targeted at users can it be unbeaten.
The image of a website is the first impression to users. A good website image can usually allow users to stay longer and browse more pages. The image is not just about how beautiful and beautiful the website is, but more about whether the website meets the user experience.
So how can we improve SEO performance through optimization?
2014 launch of the Chinese SEO rankings
First, we need to pay close attention to the user's attention.
Webmasters know that if you browse a website and show it all at a glance, it will make others feel that the website is too weak and the content is not rich enough, so they are not satisfied with the content. They only have the first feeling to catch the user's eye, if you are attracted to your website, you will be convinced by your website's first feelings. Then, you will browse more pages and increase the number of website views.
First, we need to eliminate intensive data.Note that the information here should not be too dense. If the user views the page, the information is too complex, the font is too dense, and there is no readability, the user will stop browsing the page.
Avoid:
1. There are no sections in each section of an article
2. A line is segmented with only a few words
3. Do not show too many font colors in the document content, which affects user reading.
4. Do not insert a table into an article. Some tables can show more content in the drop-down box.
The first thing that attracts users' attention is:: Website logo, intra-site search box, website navigation bar, and big theme. As a user entering a website, the first thought is how the website logo is designed first, and then whether the website navigation bar settings are concise and generous, and whether the site contains the search function. These factors are the first feeling of the user entering the website. It is important to determine whether users can be retained.
Jingdong's first feeling is focusing on the user's eye
Website architecture should not use "comparative"
First, after catching the user's eye, the user will browse what the website is about, and drag the window down. Like JD, it is very smart to build an architecture based on human thinking and adopt vertical comparison arrangement. This arrangement will make it difficult for users to browse pages and be prone to fatigue, the vertical architecture is more in line with the user experience, allowing users to constantly switch the current screen to avoid eye fatigue. According to the habits of browsing the page, from left to right, from top to bottom, so the main product of the website is placed on the top left, so that users can better search and browse and click.
Jingdong homepage architecture adopts vertical layout"
Make the homepage title more intense
The homepage title is the core idea of a website. By reading the title, you can clearly understand what your website is talking about. These are not keywords that let you pile up, or you can use a few texts as titles. You can write a central idea based on the core content of the website. In the end, those headers will not end up well. The reason is that the website does not go through the clicks, or the number of inner page visitors is too small, which leads to the decline of the overall website traffic.
Zhang Yuyu does not recommend that you use keywords to write titles. This is meaningless. Search engines do not like the titles. Users may also think that keywords are being accumulated intentionally, turning a blind eye to the website. In fact, the title of the homepage should be written as follows: to highlight the theme characteristics of the website, make it more lively and interesting, and let the user see the requirement that the title will be clicked. Such a title is the title of success.
Let's take a look at the title of the homepage of Jingdong Mall:
<Title> Jingdong online mall-integrated online shopping preferred ()-genuine low price, quality assurance, cash on delivery, timely delivery, assured service, easy shopping! </Title>
Have you been tempted? Authentic low price, quality assurance, cash on delivery, and timely delivery are enough to attract users.
Use images to induce clicks
Currently, search engines strongly advocate adding images on the article pages, which can be used to add additional points to the pages. Simply put, the combination of images and text is the development trend of search engines. Therefore, it is recommended that you use a large image of a website. The use of small images not only does not affect the page opening speed, so that users can better know what the page is talking about.
Make text formatting slim
The user enters the website through the search engine, and the text layout of the content page should not let the user want to run at a glance.
Zhang YuyuTo sum up, the most annoying thing is that there is no subtitles, a large text segment, or a small text section, and there is only one section of the entire article, with no sections. Therefore, we need to improve the content quality. Some objective factors should be perfect as much as possible, and uncontrollable factors should be improved as much as possible. Suggestion: Add 1-3 images to each article to improve the overall quality of the article and improve the user experience.
Conclusion:
The above points allow users to have a better experience while browsing the website, and are more likely to be liked by search engines. The purpose of all this is to increase the website access depth, increase the user's stay time, reduce the bounce rate, and increase the site views. So do it well
User ExperienceAll problems on the website have been solved.
