How can enterprises use CRM for customer management?

As the saying goes, entrepreneurship is easy to keep track of the industry. When an enterprise was just founded, everyone was excited. However, some problems began to emerge in the process of managing the enterprise, except that the internal system of the enterprise was not well established, another important aspect is that customer management is not well done. Yike CRM recommends that every enterprise manager even if they think that the current number of customers is small, do not need to use CRM system, should also understand what CRM (http://www.yikeer.com /)

The benefits brought to the enterprise and the role and usage of CRM should be well prepared for the future development of the enterprise.

The most basic function of the CRM system is to manage customers. Of course, this is not just about saving customer information. The functions that can be replaced by Excel are only the underlying foundation of CRM. We all know that before the sales staff signs a ticket, the first task is to find the target customers (that is, potential customers), and then find the target customers (referred to as customers) from the potential customers ), this follow-up process is to track business opportunities, and may involve contacts, customer discounts, contracts, customer inquiries, and customer complaints in the future. In addition, there are daily relationship maintenance and purchase history of old customers that play an important role in enterprise development. Therefore, the most basic customer management also involves a lot of management work. Yike CRM summarized some customer management methods based on the customer success stories over the years:

1. Identify loyal customers and focus on management and Cultivation
No matter what industry an enterprise is in, how big it is, it will always have its own loyal customers. These customers may come from different regions and industries, but they have an influence on enterprise development. The second-eight law that we are familiar with can be proved here. Therefore, enterprises need to use CRM system (http://www.yikeer.com /)

Analyze which customers are loyal customers of the company.

As for training and management, many enterprises now adopt membership and credit card system. In fact, they do not have to be confined to these two forms, although they are the most common. But from another perspective, why do customers recognize membership and points systems? In this way, they can enjoy more personalized services, such as discounts and credit rebates. If enterprises can provide personalized services based on the customer's purchase times, purchase amount, purchase frequency, and so on, the effect is also the same.

2. classify customers and provide personalized services
We also mentioned personalized services, which can be divided into loyal customers' years, cumulative purchase amount, and so on. For example, if a member remains active for one year, he can enjoy a 9.5 discount within a year. If the Member is active for two years, he can enjoy a discount within a year, and so on.

If you think that such a price offer is really incomparable with others, you can also do this: since it is a loyal customer, it must have had a lot of dealings with the company, of which you must have bought some items, analyze the items purchased by the customer and the daily consumption amount of the customer, and predict the products that the customer may be interested in and within the price range the customer accepts, you can launch a buy-one-get-one activity and use CRM to send SMS and email messages to customers. Customers will not be reluctant to reject products that are more interested in and can accept the price, it not only won the customer's return rate, but also established a more comprehensive customer database.

3. provide after-sales services to customers so that they can shop with peace of mind
After-sales service is often used to win the customer's return rate, but it still has other purposes. For example, when purchasing a product, some customers not only agree on the performance of the product, but also have many questions, such as how to use the product? What should I do if something goes wrong? Some problems are raised only after the customer encounters a problem after buying, but they are also very helpful for pre-sales, especially how to solve the problem after the customer encounters a problem, careful customers tend to focus on how enterprises solve problems after they occur. Highly Efficient and customer-oriented enterprises tend to win customers' trust more easily.

In the process of customer follow-up, the sales staff is actually a stage of building customer trust, when you use CRM Customer Relationship Management System (http://www.yikeer.com /)

Let every customer become your friend and treat you as the most trusted professional, product sales will become the most natural thing, and the sales work will become easier.

How can enterprises use CRM for customer management?