How can I create a zip archive of a whole directory via terminal without hidden files?

I have a project with lots of hidden folders/files in it. I want to create a zip-archive of it, but the archive shouldn ' t is any hidden folders/files. If files in a hidden folder is not hidden, they should also isn't be included.

I know that I can create a zip archive of a directory like this:
Zip-r Zipfile.zip Directory

I also know that I can exclude files with THE-X option, so I thought this might work:
Zip-r zipfile.zip directory-x. *
It didn ' t work. All hidden directories were still in the zip-file.

This also excludes hidden files in unhidden directories:
Find/full_path-path ' */.* '-prune-o-type f-print | Zip ~/file.zip [email protected]

How can I create a zip archive of a whole directory via terminal without hidden files?